70 Video Marketing Statistics to Elevate Your Content Strategy

Rindx Team

2 years ago

Video Marketing Statistics Video Statistics Video Marketing

Video marketing is not a new business promotion concept at all. Video marketing statistics are improving as the medium is used more widely by brands around the world. Video is able to do more than text and image-based content to motivate sales.

Studies have discovered that sound can influence people’s moods. That’s huge. Brands can strike an emotional chord with their customers in a video to achieve a 31 percent success ratio for marketing campaigns.

Video has more to it than its importance and impact. This is why we compiled this collection of video marketing statistics. This list is filled with incredible figures that demonstrate how effective including video in your online marketing strategy for your brand is.

70 Must-read Video Marketing Stats

As we continue to see video as the future of digital marketing, we have scoured the web to compile these quick and easy video marketing statistics that you can use to convince your clients, team, or boss to fund video marketing projects.

VIDEO MARKETING STATISTICS FOR THE CONSUMER SIDE:

Social video generates 1,200 Percent more social shares than text and images combined.
Viewers retain 95 Percent of a message if they view it in the video, compared to 10 percent if they read it in text.
96 percent of people have viewed an explainer video in order to learn more about a product.
82 percent prefer to watch a live video rather than read posts on social media.

“This is not to be confused with social media posts and blogging, this does not mean they are dead. These forms of content, particularly for SEO and reputation, are crucial to any digital marketing strategy.”

64 percent of consumers purchase after watching brand-branded social videos.

68 percent more consumers prefer to watch videos when learning about new products and services than reading articles, infographics, or eBooks.
The average 16-hour viewing of online video per week has been a 52 percent rise in the past two years.

A video ad’s length should be 6-10 seconds.
Users who visit e-commerce sites through user-generated videos are 184 percent more likely than others to buy and spend 45 Percent more.
86 percent of people wants to see more video from companies.
Google displays a video thumbnail next to a search result about 26 percent more often than the, and users are more inclined to click on that listing.

I hope you have Seen how video dominates organic results in the SERP(Search Engine Results Page).

YOUTUBE VIDEO MARKETING STATISTICS:

YouTube users watch more than 1,000,000 hours every day.
70 percent of YouTube’s watch time is on mobile devices.
90 percent of people discover new brands and products through YouTube.
70 percent of YouTube users have made purchases from brands after seeing them on YouTube.

YouTube is home to more than 2.3 Billion monthly logged-in users (which implies that this number could be higher for all users).

YouTube is used by only 9 percent of small businesses in the US.

62 percent of YouTube mobile ad-time gets viewers’ attention, compared with 45 Percent TV ad-time.
YouTube is the most popular digital video platform for 90 percent of people in the US.
80 percent of YouTube viewers prefer TrueViewads to in-stream ads.
50.9 percent Business2Business decision-makers use YouTube to search for purchases
62 percent of businesses use YouTube to post a video.

TWITTER VIDEO MARKETING STATISTICS:

82 percent Twitter users view video content on Twitter
According to Hootsuite, the Video Watch Time on Twitter has increased 72 Percent between 2019 and 2020.
Every day, 2 billion videos are viewed on Twitter by 67 Percent Year-over-year growth.
Twitter Video Ads are more affordable than 50 Percent in terms of cost per engagement.
Twitter Video Ads with Website buttons deliver 2x more click-through rates than standard mobile video ads and can increase user retention by over 60 Percent.
90 percent Most Twitter video views are made on a mobile device.
Views on Twitter of 62 percent between 2019 and 2020.

Tweets that include video receive 10 times as much engagement as those without it.

In 2020, Video Watch Time on Twitter increased in all categories by comparison to 2019.

FACEBOOK VIDEO MARKETING STATISTICS:

Facebook Live viewers increased by 50 Percent during spring 2020.
Over 75 percent of digital marketers claim that Facebook Live has helped them increase their sales.
Facebook Live is used only by 25 percent of all businesses weekly, and only 1 percent of marketers share live Facebook videos daily.
47 percent A Facebook video ad’s total campaign value is less than three seconds.
More than 500 million people (half a billion) are using Facebook to watch a Video every day (via Forbes ).
Facebook video ad conversion rates are highest for videos 16-20 seconds in duration.
Facebook Watch has a worldwide user base of 140,000,000 who watch videos in 26 minutes per day.
84 percent of Video marketers use Facebook as their primary video marketing channel.

Facebook video posts have an average engagement rate of 0.26 percent, compared to the overall engagement rate of 15 Percent.

Video promos are now just as popular as photo promotions on Facebook.
Facebook native videos have 10x more reach than YouTube links. Want even greater reach? Do you want to reach more people? Advertising on the display network can be a great way to reach new prospects at a reasonable price. And, with web-based graphic tools and online video editing tools, it’s even easier.
Consumers are 23 Percent It is more likely that consumers will remember the brand behind the ad if it appears within 3 seconds.
75 percent Most businesses that use Facebook for advertising use video ads.

INSTAGRAM VIDEO MARKETING STATISTICS:

Instagram video ads get 3x greater engagement than image ads by using comments.
25 percent of Instagram ads are single-video ads.
70 percent of Instagram users view video content as Stories on a daily basis
One in four customers has purchased after viewing a story on Instagram.
Mobile-shot Stories ads perform better than studio-shot ads by 63 Percent of all time.
77 percent of marketers have uploaded a video to IGTV.

79 percent of respondents say that a video advertisement has convinced them to purchase a product or a piece of software.
58 percent of marketers had planned to use Instagram video marketing in 2021.

VIDEO MARKETING STATISTICS FOR THE BUSINESS SIDE:

Marketers in 2021 will be most interested in explainer videos ( 72 percent ), testimonial videos (49 Percent), sales videos, and video ads (42 percent).
Shoppable video shows higher conversion rates and click-throughs than display ads.
51% of marketers worldwide consider videoing the content with the highest ROI.
87 percent of online marketers use video content.
84 percent of Marketers say that video has helped them to generate leads.
87 percent of video marketers say that video has a positive return on investment.
The projections show that digital video advertising expenditures will increase 41.9 Percent
The global streaming market grew 55 Percent between 2019 and 2020 (from 104.11 to 161.37 trillion).

Marketers who use videos to increase revenue grow 49 percent faster than those who don’t.

Marketers that incorporate video in their campaigns see 34 percent higher conversion rates.

SEE MORE VIDEO MARKETING STATISTICS

Video marketing can be a powerful way to reach new audiences, increase brand awareness, increase sales and keep up with industry trends.

Video marketing is the future and present of modern marketing. Businesses can use it in a variety of ways.

This is what has made video marketing so successful. Plan and implement your video marketing strategy to gain the competitive edge you have been seeking.

Let’s see some more video marketing statistics;

85 percent of Facebook videos have been viewed with no sound
The use of the word “video” in the subject line increases open rates by 19 Percent, CTR, and 65 Percent while reducing the number of unsubscribes to 26 Percent.
54 percent of email subscribers prefer videos to emails.
Blog posts that include video attract three times as many inbound links than blog posts that do not contain video.
Combining full-page ads with video increases engagement by 22 percent
59 Percent agree with the statement that executives are more inclined to choose video if there is both text and video on the same topic.
Video drives a 157 percent rise in organic traffic via SERPs.
Videos of up to 2 minutes receive the highest engagement.

The average CVR is 4.8 percent for websites that use video and 2.9 percent HTML4_ for websites that don’t.
A landing page with a video is 53 percent less likely to be ranked on page 1 in the SERP.
A video embedded in an initial email receives a higher click-through rate of 96 Percent.
A video attached to an email can increase your CTR by 200-300 Percent.

Final Words on Video Marketing Statistics to Elevate Your Content Strategy

Video is an effective marketing tool. They can be integrated into a Content Marketing funnel to enhance your brand message and attract, educate, and convert more buyers into leads or sales. You can learn as much about your audience as possible before you make the decision to invest in video marketing.

These states are proof that video can be effective. However, they have been supported by hours of research by marketers around the world and cover a variety of verticals. Before you sell, make sure to create quality content that adds value for your buyer.