Top Email Design Trends for 2024

The current year comes to an end. It’s time to make forecasts about 2024 trends and novelties. But in this post, we are going to make a brief review of email design trends that determined the image of our commercial emails. Summing up these results looks useful, it may help us with a clearer understanding of overall tendencies and predictions for the next year.

So let’s take a look back upon the sent and inbox emails. And make a top-10 of design trends.

1. Email gamification

We’ll mention this trend first as it was the most extensively discussed at lots of dedicated events. This trend is related to AMP4Emails innovations that opened the way to the versatile implementation of embedded games in eCommerce emails.

With gamified emails, we can surprise our clients, boost conversion rate, and build an extensive brand virality. If you still doubt would adults play games, don’t hesitate: experience witnessed that they will.

Notice that gamification is not too widely used in email marketing, we don’t really see tons of these newsletters in our inbox. And this is good. Because you have a chance to be among the first and overcome competitors.

2. Airy email design

We dare to confirm that clean design full of space and air became one of the hottest design trends this year. No, this is not an innovation, this visual concept exists for a long. But it’s getting popular, and probably will stay for a long. I often see this approach in lots of inbox emails. Look at this sample from Lucky Brand:

3. Interactive emails

Interactive emails are messages that require certain recipients’ actions. But interactivity and AMP are not the same.

Some time ago, we added interactive elements to entertain our clients. But today their mission changed: applied interactivities make emails functional and prevent clients from leaving.

4. Accessibility

These requirements give us the opportunity to create emails that will be “read” by everybody. We mean people with special needs.

According to the World Health Organization, 2.2 billion people (!) all over the world have visual impairments. Most of them use screen reading software.

Here’s in a nutshell what you can do to make your emails “legible” for screen readers. That’s why we should specify the <charset=”UTF-8″> content type and language in HTML code:

As well as to add alt texts for pics, meaningful links, and clear button texts.

Regarding dyslexia, about 15% of mankind suffers from this disease. Don’t distract these people: end all sentences with dots or semicolons, avoid italic font, and use left-align texts.

Also, 300 million people worldwide are color blind — from daltonism to monochromacy when colors aren’t distinguished at all. Look at the scheme below to match contrasting colors right.

5. Animations

Speaking about animations, we mean GIFs and CSS files.

With GIFs, everything is quite clear by default. Insert animations as simple images, and use them for various purposes: from purely decorative to animated manuals and product representation in action.

Just stick to 3 flashes per second frequency to prevent photosensitive epilepsy cases, and don’t add more than one GIF per screen. If you need more, use rollovers to hide multiple GIFs.

Regarding CSS, use these animations to highlight buttons and images. Their mission is to show people where and how they can make a desired. In other words, where to click.

6. Dark mode

The dark mode, aka dark theme, now works both on desktops and mobiles. It is supported by email clients as well. In fact, email adjustment to dark mode doesn’t impact OR directly. Though it enhances customers’ trust.

You cannot know what mode your clients prefer. So your emails should look perfect and be clearly legible in both modes.

Pay close attention to the choice of matching colors and imagery. It’s preferred to use transparent pics and logos with transparent backgrounds. If your logo is dark, add a contrasting colorful stroke or light shade.

7. Illustrated emails

Illustrations will make your newsletters more memorable compared to the regular emails with pics.

More and more companies choose this concept of design today.

8. 3D imagery

Pics of this type are quite effort-taking to draw. Though lots of brands use this practice as it looks really great. They enliven your emails, just look at this email from Samsung Electronics:

Isn’t it inspiring? As for me, this sample encourages us to cope with 3D imagery for our campaigns.

If you don’t have a designer in your team, make 3D pics via online tools.

9. Collages

Some email marketers use collages to add multiple photos on one screen and make newsletters shorter. Others choose this solution to inform people about upcoming events, in these cases collage is placed near the footer or on the first scroll.

I’m sure this trend will be represented in our inbox messages in 2022.

10. Text-based newsletters

I don’t know why, but these emails were quite popular during this year.

In fact, this is a regular HTML email. It only looks like a plain text message. But you can see CTA buttons, footer, and other HTML-based elements here.

People say that emails styled like this look more personal.

So, if you want to keep up with time, you can give text-based campaigns a try.

Final Words on Top Email Design Trends for 2024

In the era of fast technological progress, we must keep our fingers on the pulse of time and implement the hottest design trends.

Luckily, modern tools allow us to do that easily. So don’t wait, start right now!

Read Next:

• 8 Advantages Of Email Marketing For Your Company
• EMAIL MARKETING AGENCY – Tips For Choosing The Best