Entrepreneurs understand the importance of marketing, even if they don’t know where to start. Marketing is a multifaceted element of running a company, but getting more eyes on your products and services is key for any small business wanting to thrive in the current marketplace. If you value the idea of expanding your audience, boosting sales, and growing your company, here’s how small businesses can get better at marketing without getting overwhelmed.
Getting organized won’t just help you with marketing, but with every area of your business. Find a system that works for you to compile all relevant data and paperwork for your company. This might mean finding a software program to track sales, order inventory, or collect customer info. You need a place to brainstorm about your brand, nail down what makes your company unique, and define your values as a company. Your daily operations and processes for completing tasks should be written out clearly and in great detail so that anyone can come in and handle those tasks for you. This also makes training a breeze. The more accurate the overall picture of your company is, the easier it’ll be to utilize marketing tactics effectively.
Reevaluate Your Budget
Marketing trends change constantly, and there are a variety of free and paid tactics that can get you varying results. People will tell you that you have to spend money to make money, and for a lot of people, this is certainly true. While many free promotions do work, they’re often boosted when you find a little cash to invest in a marketing campaign. Sit down with your budget and be realistic about what funds you can allocate to your marketing endeavors. You may also want to see where you can save money elsewhere. Maybe you qualify for a free mobile service, or there are deals you could take advantage of for utilities and other business expenses you have.
Name Your Goals
You shouldn’t put a dime into a marketing campaign without first being able to pinpoint what you want out of it. How can you tell if the campaign is successful if you don’t first define what success looks like to you? Gathering a certain number of email addresses and increasing interaction on your company’s Instagram page are two different goals, which will require two different approaches and strategies. By writing out your goals, you can work backward to list all the necessary tasks that will help get you where you need to go.
Even if you aren’t ready to launch a full marketing campaign right away, start being active across social media. Attracting an audience, even a small one at a slow pace will be useful when you do start to put more energy and money into your pursuits. Never underestimate the power of genuine interaction. When your customers connect with you on a personal level, they feel more comfortable buying from you and supporting your company.
Once you’re ready to try out some ads, don’t go all out just yet. You need to test the waters first. You know the goals you’re trying to reach, have done your research or consulted experts on how to achieve them, and are ready to get started. Create a couple of ads and run some tests to see how they perform. See if you can narrow down their successes to individual components of the ad. Can you tell what made people react? Do they mention what caught their attention in the comment section? If an ad is getting more views than interaction, can you guess why? Don’t rush to conclusions too early in the game. It often takes ads some time to reach audiences and gather accurate data.
Networking is a skill any small business owner should hone because you never know how you’ll reap the rewards later. Yes, conferences, classes, and other events often cost money to attend, but there are also free local events you can attend even if they aren’t industry or niche specific. Making friends at a community event might mean a fellow business will refer you to a client in need of your products or services. You might connect with people whose products complement your own, making them the perfect partner for a collaboration or a giveaway. Go in with an open mind, and you’ll be surprised at the results.
Marketing can feel like a vast, vague term, but when you think of it in terms of your own small business, meaning begins to take shape, giving you access to tools you can wield to great effect. Starting small, knowing your goals, and being patient can help you see big results over time.