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Mailchimp Image Size Recommendations for Email Campaigns

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Have you ever tried to upload images to a Mailchimp email template and had them not fit or appear distorted? If so, you’ve experienced the frustration of trying to find the perfect Mailchimp image size for your emails. Don’t worry—help is on the way! In this blog post, we’ll explore Mailchimp image size recommendations so that you can create beautiful, perfectly-proportioned emails in no time.

Understanding Mailchimp Image Size Restrictions

It’s important to understand that images come in two different sizes: pixels and inches. Pixels refer to the number of dots (or “pixels”) that make up an image, while inches refer to the physical size of an image. For example, a 4″x6″ image has 600×900 pixels. When it comes to Mailchimp image sizing, you’ll need to consider both pixel dimensions and inch dimensions.

Mailchimp Image Size Recommendations

Mailchimp recommends using an image size of 600×600 pixels (2″x2″) or larger for most email campaigns. Anything smaller than this will likely appear blurry or distorted due to scaling issues.

Additionally, any images larger than 1000 pixels wide or high may cause some problems with your email design since they won’t fit into most email templates. You should also be aware that larger images take longer for readers to download—so keep your file sizes as small as possible without sacrificing quality!

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mailchimp image size

Mailchimp banner image size recommendations

The MailChimp banner image size recommendation is 1200x600px. This gives you a wide, horizontal image that will look great on all devices. Keep in mind that Mailchimp scales images down, so if your original image is too small it will appear stretched or blurry.

For best results, upload a high-resolution image that is at least 1200px wide. Mailchimp also accepts gifs, but they will not be animated in the email. If you want to use an animated gif, make sure the file size is less than 1MB. Mailchimp recommends using jpg or png files for banner images.

You can check the MailChimp support pages for more details on the requirements.

Using Images Responsibly

What about file types? JPEGs are usually preferred over other file types like PNGs because they have smaller file sizes and can display a wider range of colors compared to their GIF counterparts; however, if you are using transparent backgrounds in your images then a PNG might work better.

Additionally, large animated GIFs can slow down loading times and may lead people away from your email before they even see it!

How to change image size in Mailchimp

One of the most common questions Mailchimp users ask is how to change image size in Mailchimp. Fortunately, it’s a relatively easy process.

  • First, open up the image you want to resize in your preferred image editing software.
  • Then, select the “Resize” tool and enter the new dimensions you want for the width and height. Once you’ve entered the desired values, simply click “OK” to save the changes.
  • That’s it! Your image is now resized and ready to be used in your next Mailchimp campaign.
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Final thoughts

Good luck with creating beautiful emails with perfectly sized images! Using these tips will help ensure that all of your images look great no matter what device they’re viewed on. Just remember: when it comes to Mailchimp image size recommendations, bigger isn’t always better—so be sure to strike a balance between quality and file size when selecting which images you want to use in your campaigns. Happy designing!

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