Are you eager to find out how WhatsApp Automation can improve customer experience and boost your business?
WhatsApp Business is a messaging app with over 2 billion active users. Like many messaging apps, it allows people to chat with each other for free. But WhatsApp also has some interesting features that make it stand out. For example, you can use WhatsApp to automatically send messages to people. This way, you don’t have to spend time checking your phone every few minutes to see if anyone sent you something important.
This feature is great for customers who want convenience and speed in their communication. Automating messages makes sure that everyone who needs to be notified gets the message right away, without any delay. Plus, it saves customers a lot of time and hassle!
WhatsApp Business offers marketing tools for startups as well as small businesses. Companies can utilize WhatsApp apps for business and WhatsApp Business App, together with chatbots, to automate message flow and interactions. This article provides complete information on WhatsApp Bot automated messages and how to utilize WhatsApp automation to benefit your business.
How Whatsapp Automated Messages Work
AI chatbots are used within WhatsApp automated messages that answer questions from customers and deliver messages based on the keyword in the question. Customers can quickly receive quick responses to their questions since the replies are delivered promptly without the requirement of human assistance.
The Custom chat flows used can be made by using WhatsApp API. In the flow, all phases of a typical conversation will be outlined, as well as the length of the conversation. For routine tasks and frequently asked questions, it can be extremely helpful. Reducing response times and improved customer service results from custom message flow.
With the help of WhatsApp robots that automate the process, the entire selling process can be automated without human involvement. The WhatsApp bot could be set up to display catalogs and ask customers questions about their requirements.
Additionally, it can assist customers in making the correct purchase and allow them to complete their purchase quickly.
Chatbots that automate your chats enable you to provide your customers with 24/7 customer support. With the help of WhatsApp API, you can constantly interact with your clients. For this, you must make sure you design proactive message templates.
It is ideal to use this system to notify customers about meetings, orders and service requests, and payment requests after it is verified. In the end, there is no need for the customer to have many follow-up questions. Thus, agents will face fewer demands. Be aware that message templates can be used with text, photos, and PDF documents.
By routing calls to WhatsApp, WhatsApp’s many features expand its function to cut the work of customer service personnel. In addition, you can also select one specific number through an IVR (Interactive Voice Response) system. Once you have that, you are able to set it up to prompt the user to continue talking through WhatsApp.
The user will automatically be transferred to WhatsApp after logging in. The user can continue the conversation using the bot or human person from there. Users who require immediate resolution are able to benefit from this feature since the time to wait is significantly reduced by this feature. Additionally, the company benefits by reducing operational expenses.
What is a WhatsApp Bot?
The WhatsApp chatbot is software that uses artificial intelligence (AI) or specific rules. With the chat interface, users can talk to chatbots on WhatsApp chatbot. It comes with a set of auto-generated responses to the user’s needs.
Implementing Whatsapp Automation Tool
The WhatsApp business app, as well as the WhatsApp API, are two main products that comprise WhatsApp Business Automation.
A company can build an individual profile using the basic automation features that are available in the WhatsApp business application. User experience could be enhanced by combing the WhatsApp business API with automated bots that are loaded with cutting-edge features to automate messaging.
Business solution providers will help you utilize the WhatsApp API effortlessly and help you build an automated WhatsApp Bot without writing programming code using the bot builder add-on.
Although it is a free download and a WhatsApp business app, the WhatsApp Business app comes with the most basic automated capabilities of WhatsApp API. But WhatsApp API features high-end automation and advanced abilities.
What’s the difference between WhatsApp and WhatsApp Business?
WhatsApp is the user-friendly version of the messaging app. However, WhatsApp Business is specifically designed for businesses.
A significant difference between WhatsApp and WhatsApp Business is that companies are verified and have more comprehensive Business Profiles, so users can feel confident when communicating with them.
The Business Application
Small-scale businesses can differentiate between messages for business and personal by using WhatsApp. WhatsApp business application. Businesses can quickly respond to chats as it’s a simple app. Companies can also set up automatic welcome and goodbye messages for people who ask questions during non-working hours.
With the WhatsApp application, you can only use a single phone, and one SIM card (single mobile number) is permitted per account. Install the app on your phone from the Play Store and App Store to set up an account. Make sure you need a different SIM card number to use for your WhatsApp business account. It isn’t possible to use the same mobile number for your private WhatsApp account.
WhatsApp Business API Account
The WhatsApp API was intended for medium-sized to large businesses who want to utilize WhatsApp’s platform to sell as well as customer care. It is impossible to directly obtain an API account through WhatsApp because registering is somewhat tricky.
Businesses should contact Business Solution Providers or WhatsApp Partners to get an API account for their company.
They act as intermediaries for gaining access to the WhatsApp API. After the API is approved and a business can start communicating through the API by connecting it to the appropriate WhatsApp CRM.
Automated Greetings Are Possible
You can set up a trigger-based response to chats from customers to be quickly sent using an automated welcome message option. This improves the first contact with customers and ensures satisfaction for customers. The WhatsApp business application lets you establish this message directly from the toolbar for businesses.
You can save and reuse responses repeatedly again using the “Quick Replies” option. After assigning each reply an individual “tag,” you can use it to access it by sending a message with the keyword you want to use. Firms can swiftly respond to queries and save customer service representatives time and effort with the automated feature.
In addition, automated message reminders can be programmed to send out when someone calls you during or after your working hours. Your customers will feel safe knowing that their request is being considered because of this feature. They’ll also know the time frame for a response; consequently, your customers will never be left feeling abandoned.
WhatsApp Business Automation Makes Sales Promotions Easy
Businesses’ entire process of selling can be automated without the involvement of humans using WhatsApp automated bots. The bot’s capabilities can be set to ask about the buyer’s preferences, display the product catalog, help them select the correct item, and then provide an instant checkout. Customers will receive instant tracking of their orders, discount information, exchange or return details, and order information through the WhatsApp chatbot automation.
With the WhatsApp automated bot, customers will receive 24/7 support. WhatsApp could be an effective marketing and sales tool and a direct messaging tool. Its Business API WhatsApp Business API gives vital data on messaging, including the number of messages received and read.
The world’s population can see your product’s photos as well as short videos, text, and audio through WhatsApp without restrictions on geography. There are no format restrictions and a higher opening rate when compared with email and SMS texts.
You can send marketing messages to individuals and group users through WhatsApp enterprise automation. Offers and discounts for users can be tailored to the needs of each user and will increase sales. Remarketing products and services and reminding customers to purchase through WhatsApp automated business is also possible.
WhatsApp Business Can Be Used For ECommerce Fulfilment And Notification Updates
Modern companies rely on swift short communications with customers; however, since emails are often not read or read, time-based messages could be ignored. The most effective method to immediately notify customers of promotions, events, or meetings is using the WhatsApp chatbot, which is business automation.
When they place an order, buyers are always interested in the status of their orders and are often worried because of the wait time. With WhatsApp business automation, companies can instantly send tracking information to their customers. But all notifications don’t need to be linked to tracking orders.
Business alerts may assist customers in verifying whether they’ve changed plans or completed the transaction. In addition, WhatsApp business automation may be set up to provide actual data to customers immediately.
WhatsApp Automation For Automatic Knowledge Sharing
With the numerous technologies and communication platforms available today, customers need quick answers to their questions. Customers may not be happy and could choose to move to another business in the event of not receiving rapid responses or due to insufficient resources.
The purpose of using WhatsApp to automate business functions is to be the one-stop solution to all customer needs, from frequently asked questions to filing complaints. It also assists with follow-ups following sales, manages refunds, allows new purchases, and more.
Customers are less likely to complain and prefer to have the issue solved if they receive quick responses to their questions. Therefore, businesses that offer FAQ sections, instructions on how to, or product brochures, as well as other similar materials, benefit from the fact that they can provide consumers with fast solutions to their issues.
It ensures a positive customer experience. It also reduces the burden on your customer support team. Therefore, only a small number of users whose issue isn’t solved with the resources provided will raise issues tickets. Enterprises can cut down on time, and staff members can focus on other work-related tasks by making use of automated FAQ solutions.
Important Features of any Whatsapp Marketing Automation Software
Techcrunch report has revealed that more than 100 billion text messages can be sent daily via WhatsApp. By using WhatsApp marketing tools, businesses can send out mass messages to customers using WhatsApp. WhatsApp has a range of automation tools for marketing:
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Interactive Voice Response (IVR) Call Deflect
Calls to WhatsApp can be made with this function. You can add a particular number to the IVR system, which asks the customer if they want to continue the chat through WhatsApp. If they agree to do so, they will be instantly transferred to WhatsApp and can converse with a real person or chatbot.
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Should not be expensive
There is no requirement to pay per-message fees or a set annual or monthly cost for using WhatsApp. You can send users messages anywhere without having to pay extra charges.
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Allow Contacts Labelling
It is possible for companies to use WhatsApp to label and organize contacts to make them easy to access. You can search the list of contacts when you gather them and categorize the contacts in this manner.
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Proactive Messaging Feature
It is possible to use WhatsApp API to create dynamic messages targeted at customers opting to receive notifications regarding meetings, orders, and payments, for example.
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Should Enables Transmission Of Different Media Files
Media items such as audio, images, video files, location documents, hyperlinks and voice memos can be received and sent through WhatsApp.
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Make Segmentation Easy
Effective segmentation allows the timely delivery of the correct message to the proper client segment. Different segments can be utilized using tags, such as categories, age subcategories, genders, the date of subscription, the location, and more.
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Provide Reply Buttons
Users can choose from three choices with the help of reply buttons by clicking on the option they prefer. If you are communicating with a company, the type of message allows customers to select their preferred option from a list.
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List Messages
The most preferred option can be added to the list of messages, with around ten choices that will save users from having to type it manually. The buyer can pick this type of message more straightforwardly and consistently when communicating with a company.
How to Boost Sales Using WhatsApp Business Automation
WhatsApp marketing strategies can help increase the reach of a brand and increase the sales of businesses. Are you interested in this? Check out the following Whatsapp strategies for marketing that are well-known to increase sales overall.
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Visual Branding On Whatsapp
Creating a brand image by creating a distinctive brand image on WhatsApp can significantly boost the performance of your business. Start by creating a picture of your profile that will grab the attention of users and encourage users to engage through your business. Your “About me” section on the WhatsApp company profile includes your business’s USP and the latest products or other promotions.
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Start Campaigns
To keep customers interested, You can create campaigns on WhatsApp groups for business. It’s also an excellent option to request your customers to post photos of themselves with your products, which will help small enterprises to grow substantially. In return, you could offer exclusive deals to encourage customers to build relationships and help grow your business.
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Provide Real-time Consumer Service
Instead of calling directly, using WhatsApp business chat to follow up on questions can lead to more information. It’s a good idea for companies to discuss any new initiatives they are planning to launch with their active customers. If you can provide prompt and professional customer service, you will see an increase in customer engagement.
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Personalize User Experience
A more personalized consumer experience is guaranteed through two-way communication between the firm and its clients. This decreases the risk of drop-offs, boosts user engagement, and sparks customers’ interest. With a unique after-sales feature that includes monitoring updates and collecting testimonials, messaging on WhatsApp helps companies keep up with the times.
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Cross-sell Your Products
Companies can use WhatsApp to suggest products or complete purchases once an effective communication channel is established between the company and its customers. These suggestions could involve offering additional products or services or suggesting more value-added or perform alternatives.
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Promote Link Building/Ordering System
Utilizing WhatsApp tools for business automation helps businesses notify customers via links regarding discounts and promotions. With no formal education, WhatsApp business is an effective tool to promote groups of business.
WhatsApp Frequently Answered Questions
Can I make a schedule for WhatsApp messages?
WhatsApp cannot allow users to set up messages on the application. Third-party apps can be used to program WhatsApp messages. Scheduling messages helps you keep track of sending birthday messages and other anniversary greetings to family members and friends.
How do I automatize My Whatsapp Messages?
It is important to note that the WhatsApp Business app and the WhatsApp API each have distinct automation features. The basic automation capabilities are available within the WhatsApp business application. However, the WhatsApp API has higher-end automation tools for messaging. With this Business API, automation bots can be integrated into WhatsApp, making it easy for customers to connect with businesses.
What is automation in Whatsapp?
WhatsApp automation is the process of using AI-based APIs or other technologies to completely automatize chats, interactions, and responses to messages on the WhatsApp application. With no need for humans, WhatsApp business automation can send and receive notifications, add new users, respond to customer inquiries, and send messages to extensive contacts.
How do WhatsApp Automation Bots work?
Artificial Intelligence chatbots are employed in WhatsApp automated messages to respond to users and send information according to the keywords within the chat. Your customers can use and receive quick responses to their questions since the answers are promptly sent and don’t need a dedicated human agent.
Final Thoughts on WhatsApp Bots and Customer Experience
Communicating with consumers is essential, and businesses strive to develop and utilize innovative and personalized techniques. WhatsApp Automation is one of the strategies to offer efficient solutions to users’ communication needs.
Not just for communication, But Whatsapp business automation is utilized to promote products and services and automate marketing campaigns. Sending out purchase alerts and notifications and sales promotions, creating and tracking orders, providing rapid and immediate support 24/7, etc.
