Hannah Olanike Owolabi is an entrepreneur, a passionate skincare formulator, and a consultant. She is the founder of Nikky’ann Organics, a natural skincare brand. She is a Microbiologist who is open to acquiring knowledge for progressive living. Hannah enjoys researching and writing about lifestyle.
Below is an exclusive interview conducted with her via the Rindx Business Interview platform:
- Question: What is your background? Education, Work Experience.
Hannah: I studied Microbiology at Adekunle Ajasin University Akungba, Ondo state (AAUA). Coupled with some Certifications in Introductory and Advanced Skincare Formulation. And I currently work as a natural skincare formulator and consultant.
- Question: What inspired you to get into this line of business?
Hannah: Skin challenges inspired me to become a skincare formulator and consultant. It all started when I was faced with some skin challenges as a teenager and an undergraduate with hopes of getting a suitable regimen which failed me anyway. So, the inspiration for making my own skincare products with a full understanding of my skin type popped up.
- Question: How long have you been in this business or other businesses?
Hannah: I have been in quite a number of businesses since the year 2013, I was into Fabric Designing, Ankara Bags and Shoe Making, and Catering.
What I do at the moment is Natural Skincare Formulation which I practically began at the year 2017 as a DIYer (Doing It Yourself) then took it further to launch my brand on the 15th of March this year 2020 after a couple of certifications in Natural Skincare Formulation.
- Question: How do you market your business, and which tactics have been most successful?
Hannah: I was doing offline marketing at the beginning of my business and it is quite limiting, I have now added online marketing to a targeted audience over time and this combination has really been helpful to an extent. But from experience, I can say that online marketing combined with captions of positive reviews from clients has been convincing enough to be more productive.
- Question: How do you generate new ideas for your business?
Hannah: I do this with the awareness and consciousness that there are millions of problems out there to find solutions to. So, with consistent research and study, it has been quite easy to generate new ideas.
I believe one just needs to have a quiet time with lots of critical and creative reasoning, and ideas will flow in often. The most important thing to note is understanding what I do and why I am doing it, makes it much easier.
- Question: What has been your most satisfying moment in business?
Hannah: Really this is that moment when I get reviews on how my products and services have changed lives in not just within my country but also in places like UK, Poland, Japan, and other countries by solving varieties of clients skin challenges and knowing that I am the sole formulator of the products gladdens my heart and it’s definitely the most satisfying moment for me.
- Question: How do you define success?
Hannah: Actually, success to me is the ability to recognize or spot a problem or specific challenge and find a lasting solution to it. It’s that simple, and it varies depending on one’s capability or hearty sacrifice yielding a positive result.
- Question: What key activities would you recommend entrepreneurs to invest their time in?
Hannah: The need for self-education cannot be overemphasized in the entrepreneurial world. So, I’d say as an entrepreneur, it is important to give time to self-development through personal research and study.
As we all know the world is advancing rapidly and ancient practices are of course becoming outdated. So, taking online paid or free certification courses in your business field would be beneficial.
- Question: What piece of advice would you give to fresh graduates or other people who want to become entrepreneurs?
Hannah: Self-realization is key, as this will, first of all, help you in defining what it is you really can do best to make the world a better place for not just yourself or direct relatives but most importantly the populace. Because it will be a big flop if you major your minor and then minor your major, not been able to deliver fully in your field of choice.
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