Did you know that short-form videos are the most engaging social media content of 2022? 50% of social media users prefer videos over other posts.
Creating high-quality videos has become easier as smartphones improve their video recording and editing features. However, making the right types of video content is far more important in improving your social media presence.
So what social media video should you make? This guide reviews the different videos you can create on social media.
Types of Video You Can Post on Social Media
Want to make your social media posts more engaging? Check out these five types of video content that are perfect for grabbing your audience’s attention.
- Interviews or Q&A
Q&A or interview-style videos are ideal for posting on social media as they help engage the audience and can be informative. They can involve anyone from everyday people to experts or celebrities and be conducted in person or remotely.
Direct interviews shine a light on current topics, trends, and opinions. Additionally, Q&As enable viewers to get to know an individual or group better, requiring interviewees to provide real and personal answers.
- How-to Videos
These videos are designed to give users step-by-step instructions on how to complete certain tasks. Whether it’s learning how to bake a cake, use a new software program, or fix a broken cell phone, these videos provide visual instructions that can be easier to follow than written instructions.
It’s ideal for beginners who may have trouble following detailed instructions. Posting how-to videos to social media can be an excellent way to engage users and provide helpful information interestingly and visually.
- Behind-the-Scene Videos
These types of videos allow you to show your followers a glimpse into the inner workings of your business or organization. Behind-the-scenes videos can be used in digital marketing to show the creative process that goes into a product and showcase the team that helps create your products.
This gives your audience an entertaining inside look into the processes and personalities at your organization’s core. It also allows you to show the team’s unique personality and build trust, leading to stronger customer relationships.
- Features/Product Video
Feature product videos allow brands to highlight the capabilities and features of a product. As customers scroll through their feeds, video is a great way to demonstrate a product in action and showcase its benefits meaningfully.
Feature product videos are a great way tool for social media marketing. Product videos can be used across any social media platform, whether a 30-second Instagram reel, a fun TikTok video, or a one-minute YouTube video. Various tools are available to optimize the aspect ratio and convert to mp4 for free to ensure compatibility per platform.
- User-Generated Content (UGC) Videos
Social media users love creating and sharing their content, making user-generated content (UGC) videos popular to post on social media. UGC videos can come in many forms, such as customer testimonials, reviews, and features.
These videos allow brands to tap into their consumers’ creativity while giving viewers a peek into the personalities behind the brand. User-generated videos are also easily shareable and can create an engaging platform for consumers to interact with a brand.
Get Creative With the Types of Videos You Post
Videos are an engaging way to share yourself and your content online. Whether you’re creating videos for educational content, entertainment, or anything in between, there’s something for everyone on social media.
Consider what types of videos best suit your brand and audience. Try it today and see how it can enhance your engagement!
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