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Whether you’re holding dance auditions for a play, a recital, or to form a dance crew, social media is the place to look for potential talent. Advertising your auditions on social media will allow you to reach a larger audience and find people from places you could never physically go to.
If you promote your dance auditions on social media, you’ll also get a chance to interact and connect with talent agencies that might be able to put you in touch with professional dancers.
While putting up flyers in your neighborhood and spreading the word through your connections are fruitful ways to ensure people show up to your auditions, creative social media strategies can help you take your promotion to the next level. You just have to leverage social media tools effectively and be smart about your approach.
In this blog post, we’ve compiled some fun and effective ways you can promote your dance auditions on social media. Let’s take a look!
1. Know who you want to reach
In other words, figure out who your target audience is before doing anything else. Effective marketing is rarely about reaching the maximum number of people. It’s about reaching the right group of people i.e. people with talent who are either in the dance industry already or those who are working towards it.
There are a couple of questions you need to answer to figure out your target audience:
- What social media does your audience use the most?
- What is the average age of your audience?
- Where is your audience located primarily?
Once you’ve answered these questions, you can begin to tailor different strategies according to your responses.
2. Post exciting, engaging content regularly
You know what your goal is: to let everyone know that you’re holding dance auditions and that they should show up. The content you post on social media should reflect this goal. Be as loud as possible so that there is no ambiguity about the message you’re trying to get across.
Post eye-catching digital flyers that have fun images and text highlighting the fact that you’re looking for dancers. The vibe of your flyers will depend on what type of dancers you’re looking for. For instance, if you’re looking for ballet dancers, you will ideally want to create an elegant-looking flyer with pink and grey undertones. If you’re looking for hip-hop dancers, your flyers will be more colorful and have more energy.
If you’re not sure how to create a flyer that pops, don’t worry. Sites like PosterMyWall have tons of social media marketing tools, including a whole library of templates that you can customize and create your content.
Make sure to also be consistent with your posts. Since your only goal is to promote your auditions, go all out on it. Post about them at least twice a day and boost engagement by adding relevant hashtags and asking people to tag their dancer friends.
3. Make an event page on Facebook
Now, Facebook might seem obsolete when it comes to social media marketing, and you might be partially right. However, the event page feature on Facebook is still in the game, and it often brings in a ton of interested people.
Having a dedicated Facebook event page for your auditions will therefore help you reach a different segment of your audience and get people talking about your auditions across various platforms.
Creating a Facebook event page is a simple process. Start by creating a Facebook page (if you don’t have one already) and then follow the site’s instructions to create your event.
Finally, you need to make sure that your event page looks exciting enough for people to check it out and RSVP. To do this, you’ll need to have a really attention-grabbing cover photo. Creating cover photos from scratch can be a hassle. PosterMyWall’s customizable Facebook templates allow you to find the perfect cover photo and tweak it to add to your event page.
Remember that the event page is meant to be a one-stop solution for anyone looking to get more information about the auditions. So use the page to talk about what the auditions are for, the date and time, and any other details you feel like people should know. Add images and videos of your team, and be as accessible as possible when people message or comment with queries.
4. Post fun dance videos on your page
Since you’re trying to reel in good dancers, the perfect marketing technique will be catered toward their preferences and interests. So show them what they’ll be a part of if they audition. Make a video (or a mashup video) of the dances that you do and want them to do, and invite them to come and showcase their own talent.
This strategy will work best on Instagram, where you can use the Reels feature to make your videos set to background music. The videos will be short and snappy. In the end, have someone narrate the time and address of the auditions so that people can make a mental note of it immediately.
Remember that the vibe you present in these videos should be fun and happy. Make people want to be a part of your project.
5. Timing is everything
No matter how good your marketing content on social media is, it won’t be effective if it doesn’t get enough reach or engagement. Social media marketing is all about posting at the right time i.e. when your target audience is most likely to be scrolling through the site.
Figuring out your ideal posting time takes a significant amount of experimentation because each audience is different. However, to get you started, here are the general best times to post on different social media sites:
- Facebook: 8 am to 12 pm on Tuesdays and Thursdays
- Instagram: 11 am on Wednesdays
- Twitter: 8 am on Mondays and Thursdays
If you play your cards right, you can get a ton of reach and engagement on your social media promotions, which will get more people to your dance auditions. More than anything, remember to be as creative as possible and to be smart when using each strategy mentioned in this blog post.
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