Here’s the Truth About Premium Domain Names and What They Contribute to Your Business’s Success
Every facet of business today relies heavily on the internet more than ever before. And yes, this reliance is bound to increase as more and more firms do business online.
And in order to strengthen your businesses and dominate your niche online, you must give your business a premium domain name. Premium domains are short and brandable, not to mention that customers find them easy to remember and search online.
Although premium domain names might be costly due to high demand and limited supply, getting one is the best way eCommerce brands can quickly establish their online identity and build their reputation.
Now, before we take a deeper look and explore more benefits of getting a premium domain, let’s take a moment to understand premium domain names.
So, What are Premium Domain Names?
A premium domain name is a top-notch web address with essential characteristics, including being memorable, short, simple to pronounce, and ending with the ‘.com’ extension. The goal of any domain name is to help people locate your website, and premium domains consistently stand out in this regard.
Although coming up with domain ideas on your own, using a domain name generator, or holding naming competitions are all great ways to find a premium domain name, working with a naming agency is the most dependable way to locate premium domains for sale.
These are the Best Ways to Identify a Premium Domain Name
These crucial elements are present in every premium domain and make them distinctive and easy to recognize:
- They’re Short: Premium domain names are catchy, simple to remember, and short. As a result, customers can search, discover, and suggest your website more quickly.
- They’re Brandable: Premium domain names accurately reflect the brands they represent, and this makes building a strong brand identity much easier.
- They’re SEO-friendly: Premium domains are very SEO-friendly as they strongly mirror the terms that customers use and search for. Furthermore, they have well-known extensions like ‘.com,’ ‘.io,’ ‘.net,’ and ‘.org.’
Four Reasons Your Business Requires a Premium Domain
Now that we’ve quickly understood premium domain names and how to spot them, let’s explore the benefits they can contribute to your business.
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It’s the Ideal Web Address for Your Company
Businessmen like Elon Musk, who waited ten years before getting ‘tesla.com’ for $11 million, or Mark Zuckerberg, who spent a fortune to secure the fb.com domain, all returned to get a premium domain because they’re aware that premium domain names are the best path to building a strong online brand and reputation.
These mega-corporations would’ve taken a hit if someone with nefarious purposes had got those domain names before them.
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Offers You the Most Suitable Online Space for Your Business
Customers can find your business online more easily when you use premium domains. Let’s say you’re planning to start an e-commerce store that offers quality shoes. A premium domain name, like Sweetkicks.com, is a far better option than gudshoes4all.ao since it makes it simpler for your customers to find it fast online.
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Establishes Authority and Credibility With Ease
Investing in a premium domain improves your company’s credibility and reputation. Customers shopping online are more likely to visit ladykicks.com rather than ladikiks.tk because the former sounds more reliable and authentic.
Customers who trust your website are far more inclined to browse and make purchases, and premium domains can quickly offer you this credibility.
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It Keeps the Domain From Being Taken Over by a Rival
Let’s take another look at our fictional company, SweetKicks. What do you think would happen if another shoe company already owned Sweetkicks.com? That would indicate that another company would gain most of your organic search traffic, which is bad for business.
If you do not acquire a premium domain for your website, a competitor will do so ahead of you, ruining your prospects of success online or selling it to you for more money.
Premium Domains are Great Investments
Premium domains can be expensive on the secondary market, but trust us when we say they are really worth it! Remember that every business needs a premium domain to have a strong brand identity and online presence if you can’t recall anything else from today.
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