Check your list, if you still don’t have these marketing skills at your fingertips then I bet entrepreneurship isn’t your thing. Read further and I will tell you exactly why I make a fuss about this.
Surf through the marketing skills below and make sure you get a hold of them, they are marketing skills you need to be a successful entrepreneur.
- Digital Marketing skills
This is broader than anyone can imagine and maybe that is why its benefit comes in double.
I once had a chat with a business owner with barely five working staff and they are doing much greater sales all because they employed the helping hands of digital marketing. They have two sections of marketing teams with expertise in digital marketing; they know how and when to launch for a catch, they know when to widen the reach of their nets, and exactly when they should include a better bait.
Digital marketing skills help you build an online presence for your business and never have to wait for customers to come to you; you reach out to them, launching your net, and bring in new big catches. If you know how this works, you will make cool cash even while you sleep. Yes, the digital marketing skill ‘combos’ makes sure of this.
Among those skills are getting handy with the use of social media ads, optimizing the use of SEO to pull traffic to your website, the use of landing pages and sales funnels, etc. They all are able-to-learn and easy-to-apply skills. Their efficient use brings the exact turnovers to keep the wheel of your business up and moving.
- Copywriting Skill
I suppose this is a very new term to many business owners, while some know nothing about what it means, some know the ‘name’ too well that they ignore ‘how’ it works.
Copywriting is a seller’s killer marketing skill. It is about creating compelling written words used for selling. In a simpler term, copywriting means “selling with written words”.
Now let’s get practical…Have you seen adverts from one of these big companies around and how much leads they get with them? Let me tell you how they got there; they got there by dishing out words.
Every business owner knows these words like their palm: “more leads, more sale”. What the power of a compelling word does is help you convert your leads (visitors on websites) to buyers.
Your landing page will only be able to pull so much traffic to your sites with words better than the graphics and design layouts on them. It is these compelling words that make the work easier – they are the catcher that brings customers straight into your net and walk them through to the ready-to-buy section.
It is a learnable marketing skill too and must be on your list because when used together with your effective marketing system, they deliver in greater folds than when used in isolation.
- Customer Relation and Approach
Have you ever wonder why some buyers buy once and never comes back or they just land on your page in just a few minutes and use the ‘exit’ button? Yes, I can easily guess why; you don’t have good Customer relations and approach.
This is another vital marketing skill that needs mastering when it comes to the business of buying and selling products or services. You don’t want to keep your customers in a ‘buy-once-and-go’ lane, you want them to keep coming and become your loyal customers, and maybe use them for your next testimonial stories.
“First-time impression counts” that’s exactly what they say and what it is. Count yourself lucky that you got them to your page, with effective copy write-ups and now you are about to lose them because you couldn’t handle their level of impatience and rush.
Excellent customer relationship and approach is a marketing skill that teaches the psychology of humans especially buyers and equips you with the right welcoming or approaching words for new and existing customers.
It also teaches the rule of the customer ‘follow-ups’ and how they can be applied ranging from the use of welcoming emails to upgrade emails and newsletters.
An effective and healthy landing page provides a means for collecting contacts from visitors and keeps them in your database while a Customer Relation and Approach skill equip you with the knowledge of building a better approach and a good follow-up system that helps you keep your buyers in your hook.
Why are these marketing skills necessary for business sustenance?
- Business is changing
Running a business isn’t some pendulum bobs, it’s running farther away from where it began and it is not looking back. The technological revolution is the pull that drives it, as it changes; the style of things around here follows. This is the reason why you need to follow the trend and strategically channel the changes to your possible best and never wait or get left behind and you can only do that by a constant upgrade of your toolbox with the necessary kits and skill set.
- Increase in Competition
It’s getting more competitive as more businesses rise every day, even though some go bankrupt within months they are not enough to counter the excesses. And that implies that buyers have more lists of choices to choose from every day. The only way you can keep your customer base tight and not leaking is by effectively using the listed skills appropriately, that’s the only way you can get to learn how to keep customers glued. With these skills, you will be able to increase your trust bar and transform your customers from ‘one-time’ buyers into loyal trustworthy customers who keep coming.
- Check for loopholes
You need to be able to check your net after several big catches and determine their present state to prevent losses due to leaks through their mesh. Customers at the sight of a new and better offer leave and may never come back again but the only way you as a business owner can prevent this sudden exit is by keeping up with your services and finding out what your customers would want you to improve on. This the only way you will be able to guard your net or mend it in case it’s already leaking. You need to able to follow them up with emails and newsletters about new updates and employ them to get an upgraded version of their previous offer, that’s what those marketing skills help you with.
- Check and Balance
Digital marketing skills provide you with analytical knowledge and skills about how to track your leads and sales records to be able to adequately decide what works or is not working among your business strategies. You have to check and balance them all to be sure you are not wasting loads of money running a lame strategy. They help with knowledge about your cash in-flow and out-flow and prevent you from the risk of running at a loss or going bankrupt.
Finally, there is a difference between knowing what works and how they work, don’t just get these marketing skills, work them and keep treading on safe-grounds caring less about the unending competition of the business digital world because you have just leak-proofed your customer base with these business sustaining skills being at your fingertips.
- My Name is Israel, a prolific freelance writer. I am passionate about writing and exactly that's my hobby. I am an author of various articles published and unpublished.