Attracting and retaining customers is the primary reason why a majority of the businesses decided to go online in the first place.
If you own an online business, you know how tough competition is in today’s digital space.
So, attracting and retaining customers is a crucial factor in the success of any online business. In this short piece, I will reveal a few tips on how to attract and retain customers for your online business.
- ACKNOWLEDGE AND REWARD YOUR BRAND ANGELS
Yes, reward your active fans, those social media followers who comment with kind words on your posts are your brand angels and you should try to keep there on your page for as long as you possibly can.
I call them brand angels, some of them are even more productive than some people on your payroll.
Remember that on Social Media, engagement is the crucial thing. Engagement is what strengthens interaction and affinity between businesses and their consumers. So, encourage your fans in any way you can and see how they will turn your online business storefront into a crowded place.
- YOU SHOULD HAVE A SALE
Sales is a period during which a shop or vendor sells products at discounted costs.
It has remained a major strategy for big retail outlets and other established merchant companies, and there is a reason for that. It is a proving way to attract customers to your business. Of course, no one is saying you should sell your products and services without making profit, but you can sacrifice part of your profit in exchange for attraction. The sacrifice you will not make is the surprise you should not expect.
You don’t have to sell off all your products on sale, you can choose a few of them and use them for your customers’ attraction campaign.
Some online business even makes some of their most expensive products available while others just offer attractive discounts on products that they find it difficult to sell. Whichever method you decide to choose, try to be consistent and transparent to protect the image of your online business.
You can even have a specific time like Black Friday for your sale to help create an expectation in the mind of customers.
- PROPOSE WELCOME OFFERS TO SUBSCRIBERS
Another effective and very simple strategy you can implement is the giving of welcome offers to people buying for the first time.
The is a simple method: give rewards for signing up on your business website.
It can be a discount on the product or free delivery.
In most cases, when customers place their first order and get satisfied, they will be willing to come back. Any online business with returning customers is already on the path to success.
- TAKE SOCIAL MEDIA SERIOUSLY
A business without social media presence is unimaginable, an online business without social media presence has ceased to exist. It is unthinkable for an online business not to have social media accounts. In 2021 I strongly advise you to up the social media game of your online business.
Also, don’t forget that Social Media is a two-edged sword. If you don’t get it right, you will get it wrong. No middle ground.
To use social media as an effective promotion tool for your online business, you can learn social media marketing by taking a course or hire an expert or an agency to help you with social media marketing.
- EMBRACE BLOGGING
Believe me, blogging is productive.
Blogging is one of the most effective strategies for building brand voice while dishing out relevant and beneficial information to the target audience of your online business.
There is a reason why people say content is king. If you think you are too busy to blog, you are denying your online business the opportunity to be found by the millions of people within your target audience who are always searching the internet for answers.
This strategy is straightforward, the more you publish search optimized post on your online business blog, the more your website will be displayed in Google search results.
So, blogging is too important to be neglected.
FINALLY, START DOING IT NOW!
Act on the secret tips you have just read.
You have gotten the information. Now deliberately think about it, take determined actions and you will see results.
Diligently follow these five secret tips for attracting and retaining customers and you will thank me later.
I will love to know your secrets for attracting and retaining customers, please don’t forget to share it in the comment section below.