PRINCIPLES OF MARKETING- WITH REFERENCE TO MARKETING MIX

MARKETING MIX, PRINCIPLES OF MARKETING
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PRINCIPLES OF MARKETING:

Marketing is the process through which producers of goods and services attempt to determine where there is a demand for certain services and products, as well as how to make customers aware of those solutions. Because all of the concepts of marketing are directly related to the customer, marketing is the element of a company that is most consumer-centered.

The marketing concepts are organized in a logical order. A target consumer for a certain product or service must first be determined. Knowing who utilizes a certain product or service is critical for identifying what that customer wants and how to deliver it. This is critical for businesses functioning in the free market, as profitability and business development are dependent on discovering and maintaining consumers.

One of the most fundamental marketing concepts is the marketing mix. The marketing mix is made up of four basic factors that companies must master to successfully sell their products and services. The marketing mix is also known as the four pillars of marketing or the four p’s. The following is a quick description of these principles.

PRINCIPLES OF MARKETING, MARKETING MIX

MARKETING MIX:

PRODUCT

Product is perhaps the most important of the original four marketing concepts. Isn’t it true that if you don’t have a decent product, you don’t have a good business?

Making sure there is a high demand for your product or service is one of the most critical factors. Is it something that buyers truly want? Is it filling a void in the market?

Market research, which may be done through methods such as internet research, personal interviews and analysis, and surveys, is the best approach to answer these concerns.

Market research should go deep into your target market’s characteristics, wants requirements, and habits. Market segmentation can assist you in identifying these important factors. As a result, you’ll be able to provide great items that customers adore.

PRICE

Pricing strategy is so crucial to your company’s success, you should modify your rates regularly for your target demographic and market sector.

Even if you’ve identified a pricing point that seems to function well, uncontrolled factors such as new developments or rivals in your industry might modify your situation.

There are a few techniques to bear in mind while setting the price. Assume you’ve invested a significant amount of money in your company and need to return your investment soon. Before decreasing the price, you might want to start with a higher one and observe how it works.

If you have little overhead, such as a drop shipping business, you may start with lower prices and observe how your customers react. If you sell a lot of products, you might be able to experiment with raising prices to observe how it affects sales. Sales and promotions are a great way to attract new consumers, but be sure you’re not reducing more than your business can afford.

PLACE

The process of getting your products and services to clients is referred to as place. The location is anywhere your goods or service is on sale and buyers may purchase it. It might be a physical store, an internet website, or a combination of both to reach a larger audience.

It is critical for a business to select the best location that is convenient for customers and to reach out to potential customers to improve product sales. As a result, for a successful firm, meticulous planning of your product’s location or distribution is critical. Knowing where your potential consumers are, where your location should be, and how to link them to your location, for example, is critical to your business’s development.

Furthermore, in today’s digital era, a web presence may make a significant impact in reaching out to potential consumers, regardless of where your business or services are situated. People are increasingly turning to the internet to find solutions to their problems.

PROMOTION

Promoting your products, services, company, or brand entails raising awareness of them. Promotion encompasses all of a business’s efforts to raise awareness of its products and services. Consumers should be encouraged to choose your product or service, and prospective customers should be shown the advantages of doing so.

The backbone of marketing is promotion, and it’s just as important for businesses as the quality of their products. It is the process of interacting with your target audience via various media to raise awareness of your product or service.

When creating a promotional strategy, keep in mind that different target markets are likely to respond to different sorts of promotions. Television advertisements, radio commercials, internet advertising, introductory prices, public relations events, and so forth are examples of promotional strategies.

CONCLUSION

A good marketing plan is an important aspect of every successful organization since it focuses on the goals you want to achieve.

Giving customers information and demonstrating why they should choose your goods and services is what marketing is all about. Take the time to think critically about marketing ideas and how you might apply them to your growing business model if you’re thinking about starting a new business.

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