In 2016, Instagram developers added new functionality and included two powerful tools for creators: Stories and Live. This is how the era of video content in the application began, and now it is difficult to imagine a reliable promotional strategy without these tools.
While the usual text posts with photos have faded into the background, influencers, and entrepreneurs have begun to generate new ideas and create relevant content to stay ahead of competitors.
Why is IG Live so popular?
The secret is that this is the easiest and most effective way to communicate with the audience; most users prefer to watch videos, it is more convenient, and requires less time. In addition, according to research, video posts and streams receive much more comments, therefore, the overall engagement rate increases, contributing to the growth of the page as a whole.
Well, if you still don’t use these tools in your strategy, it would be wise to start doing it today. In this article, we’ll share three simple but effective ways to grow your live videos and get more authentic views. Keep reading!
- Buy views
Let’s start with the easiest, fastest, and most convenient way to expand your live videos – getting additional support from professional advertising companies. Today, the market for PR services is booming, and now there are much more boosters for access to influencers than before. The good news is that you can get the desired number of views without spending a lot of time, money, and effort and just watch your stream grow.
What will change when you buy real Instagram live video views? The level of engagement and the number of regular viewers will instantly increase, and your stream will be at the top of the feed – the more views, the more popular your stream is, this is the main indicator of the creator’s success. However, in order for your success to be organic, we recommend you don’t overdo it and don’t buy more views than you have subscribers. Thus, your promotion will be comprehensive and as natural as possible.
Important: before making a purchase, make sure that the company is honest. If you haven’t found information about the authenticity of interactions and haven’t received guarantees from the company’s managers, don’t agree to cooperate. Otherwise, you may encounter some problems, such as shadow and permanent ban. Be careful and delegate advertising tasks to trusted companies such as Viplikes.
- Promote your stream in advance
Do you have a fan base, but they don’t visit your streams? Probably the problem is that you don’t warn them before you go live. Most novice influencers make a similar mistake and for this reason, cannot improve engagement. When you decide on the date, time and topic, tell your subscribers about it in advance. To do this, you can use Stories or posts – choose what you like more.
By the way, you can pin a post about the stream, and every visitor to the page will see it at the beginning of the feed. Also, post information about the upcoming live video on other platforms – TikTok, YouTube, Twitter, Facebook, etc. In this case, you’ll be able to get as many views and new viewers as possible.
- Make your streams useful and informative
People like to get new information and learn something new for themselves for free – that’s why they visit streams and follow the updates of bloggers and their favorite brands. Therefore, you should set a goal to create only useful, interesting, and informative streams, otherwise, all efforts will be in vain.
Spend a little more time planning and trying to find people’s pain points; what would they like to know about? What problems do they have and how can you help solve them? Based on this information, start forming a topic for the future stream.
When you decide on this, notify the audience about the upcoming live video and tell them how your content will be useful to them. Plus, you can come up with something unique that will be available only to viewers – it can be a short guide, a checklist, etc.
Video marketing on Insta is not financial analytics, you don’t need a lot of time and effort to master it. Put in some time, resources, don’t be afraid to invest, and you’ll succeed. Good luck!