You can find and buy anything from clothing for children to fishing gear on Amazon. A wide variety and difference of prices attract buyers from all over the world. That is why companies segment their business into different audiences and possess several profiles. The main concern is whether it is legal to manage multiple Amazon accounts? Spoiler alert: yes, it’s possible. In the text we explain ways of doing this without getting banned.
Is it legal to possess many Amazon profiles?
The platform allows users to run multiple Amazon accounts for particular purposes. One of the most common of them is operating in multiple states and the necessity of adhering to every region’s regulations.
Another option is engagement in different areas, for instance, selling clothes for pregnant women, car spare parts and expensive men’s shoes by one company. Remember that each profile needs its own email address, phone number, bank account, and tax identification number. Another provision includes activity into all profiles and high ratings among buyers in all stores.
Benefits of multiple accounts on Amazon
Holding multiple stores increases your potential profit and provides opportunities for development, including:
- Separate areas: If your company has several brands, it is convenient and efficient to run them with the help of different accounts. This way you won’t get confused and will follow the statistics in detail.
- Open branches in new regions: Different countries have different laws regarding online trading. So does Amazon politics. Establishment of separate accounts is the most effective approach to ensure compliance with regulations across all applicable jurisdictions.
- Reduce risks: Maintaining a single profile means that losing access to it or having it suspended could lead to a bankruptcy. However, with diversified risks the deprivation of one store will have a lesser effect on the company’s amplification.
- Adapt the business model: Amazon sellers work with retail customers and companies, but it is impossible to embody from one profile. With multiple stores, you will run B2B and B2C models simultaneously.
Challenges associated with multiple accounts on Amazon
Despite all the benefits of multi accounting, it may cause a few problems.
- Risk of blocking: The site monitors people running multiple Amazon accounts to prevent manipulation of supply and demand. Violating the platform policies may result in the suspension or termination of all related accounts, resulting in loss of profit and damage to the reputation.
- Increased Workload: The platform prohibits mass goods uploads. Consequently, users must add new products, manage inventory, and analyze statistics individually for every profile, which increases workload and time consumption.
- Probable confusion: Owners of several stores sometimes confuse orders or place new product cards in the wrong profiles, which can cause customer confidence to drop.
You can securely manage multiple accounts on Amazon using Octo Browser. It replaces the unique device identifier (fingerprint), and Amazon does not identify the user. In this way, Octo minimizes the likelihood of ban for multi-accounting.
Octo simplifies working with many stores. You can easily switch between accounts, track performance metrics, and streamline inventory management tasks in one browser window. Additionally, the API allows users to automate routine tasks and optimize their sales strategies, saving time and increasing productivity.
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