Are you struggling to get customers to pay your business? Are you putting all of your efforts into creating a product that is world-class? You have a product with all the features you want. You are constantly looking for similar products in order to modify their features.

Although you may have exhausted your customer base, you were able to excite your first customers (your immediate family and friends). The big challenge now is to grow and get more customers beyond your immediate circle of friends.

The most difficult part of being an entrepreneur is getting your product to a paying client. It is not difficult to create a product, but it is much more challenging to deliver it to someone willing and able at a specific price at a certain time.

It is a well-known fact that entrepreneurs are problem solvers and solution finders. You have created more problems if you solve a problem or create a solution that is not accessible to the end-user.

You can make the strongest, most durable, and easiest-to-clean pot for the lowest price but you will still make more profit than a product with a lower quantity.

Balenciaga was in high demand a few weeks ago, but Opay was the one everyone was promoting unpaid. My wife actually prefers to purchase recharge cards from them, and she encourages me to do the same.

This post will reveal a deep secret that will make your customers want to buy your product, even if you have the most basic product. But don’t do this. The best books are not the best. If they do, Telegram will be more popular than WhatsApp.

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For instance, if you do not know where a Shoprite is in your own city, you will be tagged a different family class. Something between an average family and a poor family. Those states and the cities that do not have this big enterprise (Shoprite) are tagged underdeveloped cities or states as the case may be.

When customers crave your products, they would not only come for your products again and again but they would advertise you to their friends and sing you to them to let them know how awesome you made them feel. Did you remember the last time you entered an eatery and you felt so good that when you got home you were relating how good you felt? You even encouraged them to try it out.

Creating the product is not necessarily the greatest of all tasks but making the end-users crave for it as kids crave for Ice cream is the main uphill. There are limited things that you can trade for ice cream with kids. Even when you get them (kids) something better, they would soon return for it.

The secret is this

With the silliest of all products but with the right voice to connect with the RIGHT audience, you would make great sales.

The truth is, people, want to convert their money and time into something valuable, something that will make them better.

Let’s compare

The last time you bought Coke against Pepsi, why did you make that decision? When you dropped Nike for Adidas, what informed that decision? Despite the fact that Tecno is more expensive than Itel with relatively the same spec you still went for Tecno, Why?

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Hold this

People always want to trade their money to buy a better version of themselves. The feelings, the emotion that runs through you when you flash that Shoprite nylon package despite the fact that you only bought coke in the mall.

To make your mark, you have to make your product be the bridge between where your customers are and where they want to be. Your customer wants to be silkier, they buy silkier products. They want to be rugged, they buy rugged products. Do not be selfish to create a product that would only make you feel better unless you want to be the sole consumer of your product.

Ask yourself these questions

Who am I trying to satisfy? Why would they want to be satisfied? What have they been using as an alternative? Why would they leave that for your own product or service? If you can genuinely answer these now move to these. How would you communicate with them, where are they?

When last did you see a toothpaste company advertise with someone with rotten teeth? Why? Because they are showing you what you would become when you use their product.


People will associate with you when you sell a concept they prefer to associate with than the product. Sell confidence, not toothpaste, sell safety, not Razor, sell hygiene, not food.

And people crave your products and services as kids crave for ice cream.

Don’t forget to share your thought on these in the comment section below.

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Thank you.

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  1. That’s right. In addition, do your KLT homework before people like to buy from you; if they don’t know, like and trust you, forget it.

    Thanks for engaging us. Bravo!

  2. Wonderful reality in a write up,Nice one Sir,thank so much it was helpful.

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