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As a business owner, it’s important to consider all of the different ways that you can promote your company and attract new customers. While there are a wide variety of marketing techniques available, one strategy that should not be overlooked is the use of promotional materials. Promotional materials are any items that are designed to promote your brand, such as pens, t-shirts, keychains, or water bottles.
Giving away items to promote a cause or company is a time-tested tradition with roots all the way back in the 1780s, when George Washington’s campaign made commemorative buttons to celebrate his inauguration as the first president of the United States. Almost a century later, Ohio newspaperman Jasper Freemont Meek had the Cantwell Shoe company burlap school bags for children with his publication, the Coshocton Age, printed proudly on the front.
Just like that, an entirely new – and very profitable – form of advertising was made. It remains a powerful way to get your company’s name out, and its relevance only continues to grow as consumers grow tired of intrusive digital ads and invasive billboards.
First, let’s explore the benefits of promotional materials in comparison to other forms of advertising, then discuss ways to create an excellent product that will have consumers talking about you for years to come.
There are numerous great reasons to use promotional materials in addition to other methods of advertising
One of the main advantages of using promotional materials is that they are a relatively low cost way to get your brand in front of a large audience. While other traditional forms of advertising, such as television or print ads, can be quite expensive, promotional materials can be purchased in bulk for a fraction of the cost. This means that even small businesses with limited marketing budgets can benefit from using promotional materials to promote their brand.
Another advantage of using promotional materials is that they are a tangible way to connect with potential customers. While digital marketing techniques such as social media and email can be effective, they lack the physical presence that comes with a promotional item. When someone receives a promotional item with your company’s logo on it, they are more likely to remember your brand and feel a personal connection to it. This can be especially important for businesses that are just starting out and are looking to establish a strong brand presence in their community.
Promotional materials can also be a great way to show your appreciation to existing customers. Whether you offer a free gift with purchase or give away items at events, promotional materials can help show your customers that you value their business and want to reward them for their loyalty. This can help build stronger relationships with your existing customers and encourage them to continue doing business with you in the future.
How to choose the best promotional materials for your company
When it comes to selecting promotional materials, there are a few key factors to consider. First, you want to choose items that are useful and relevant to your target audience. For example, if you run a craft brewery, giving out coasters to use with your products could be a great way to promote your brand while also providing a practical item that your customers can use while enjoying a fine ale.
Second, you want to choose items that are high quality and well designed. While there are many cheap promotional items available, choosing low quality items can actually reflect poorly on your brand, as customers will associate your company with scratchy t-shirts and fraying drawstring bags. Instead, opt for items that are well-made and that feature your company’s logo prominently.
Finally, you want to choose items that are unique and stand out from the crowd. While pens and keychains can be effective promotional items, they are also quite common. Consider choosing items that are less commonly used, such as coolers, to help your brand stand out.
Promotional materials are only one tool in your array of ways to reach consumers
Of course, promotional materials should not be the only marketing technique that you use to promote your brand. In order to create a comprehensive marketing strategy, it’s important to combine promotional materials with other techniques such as social media, email marketing, and traditional advertising. By using multiple marketing techniques, you can reach a wider audience and create a more powerful brand presence.
Overall, there are many compelling reasons why businesses should consider adding promotional materials to their marketing strategies. Whether you are looking to promote your brand on a tight budget or want to build stronger relationships with your customers, promotional materials can be an effective way to achieve your marketing goals. When selecting promotional items, it’s important to choose high-quality, relevant items that stand out from the crowd. By combining promotional materials with other marketing techniques, you can create a comprehensive strategy that will help your business grow and thrive in today’s competitive marketplace.