In-home use tests, sometimes called IHUTS, have been around for quite some time in the world of product research. However, they are now entering a new era thanks to the development of sophisticated algorithms, rapid turnaround times, and an infinite number of testing alternatives.
Keep reading to discover eight things you need to know about an IHUT.
- Good and Bad Feedback is Valuable
Companies may benefit much from receiving criticism that is both constructive and critical. This information provides the impetus for innovation that assists customers in acquiring the goods that will provide them with the satisfaction and value they seek.
- Testing Products Is Exciting
Thanks to cutting-edge innovations and industries’ unceasing march toward expansion, people are no longer restricted to testing in person with a limited sample size. There are an infinite number of ways in which a company may have a productive and enjoyable interaction with its customers directly.
- Tests Can Be Blind or Branded
All companies have alternatives! When it comes to user testing, each scenario may be as one-of-a-kind as a company wants it to be. With an IHUT service like Highlight, companies can test their products in a blind side-by-side comparison, compare their product to another product, or just their product on its own may. Companies and testing experts determine which testing scenario will benefit the company and its brand most.
- Testing Possibilities are Endless
Product testing companies can assist other companies with testing most consumer packaged goods (CPG) that come to mind. Does the product have to be able to fit in the boxes they provide? Nope! They are able to work with companies to personalize an action plan and assist them in getting the product they need to test into the hands of their ideal customer.
- Don’t Have to Use Traditional Surveys
The format of the feedback that is received is entirely up to the company and its brand requesting the testing. Testing companies can collect standard qualitative and quantitative feedback, as well as comments in the form of photos and videos or a mix of all three. The testing community continues to wow others with its thoughtful, in-depth analysis, which it continues to deliver across all of these platforms, so be sure to take advantage.
- Target Specific Consumers
All testers are actual people who genuinely care about the success of the businesses they test. Within the realms of demographics, geographics, and psychographics, it is up to an individual business to determine who will get their goods.
Do they want customers who are concerned about environmental issues? Are they interested in testing with participants who fall within a specific age range? A specific region? Testing companies will assist businesses in figuring out all of this information.
- Timing Options
Getting results does not have to take a long time. Most testing companies can provide rapid turnaround and get a company’s data and reports to it in a matter of weeks, not months! These testing companies are aware of the pressing need for prompt responses, feedback, and data, given the essential role that rapid innovation plays in the modern world.
- Everything Is in a Company’s Control
Testing staff will collaborate with businesses to ensure everything is tailored to meet the business’s requirements. Staff will collaborate with the business to design individualized timeframes, detailed instructions, individualized data collecting, and more.
Testing companies will do their best to point businesses in the right direction and provide answers to any queries they might have. Still, the responsibility for steering the ship lies with the manufacturer and its brand.