Firmly considered an important part of the thriving innovation culture in Australia, the country has become home to some of the brightest minds in gaming and entertainment. This is largely thanks to the supportive stance of national and state governments, investing and backing startups and established companies alike.
Just as intriguing, Aussies have an established passion for gambling, widely considered to be one of the most popular leisure pastimes among the populace of this great country. This has contributed to a unique fusion, creating an iGaming revolution filled with creativity and technological advancements.
When it comes to sports betting and online casino gambling, Australia is at the cutting edge of the industry itself, inspiring new and exciting ways to bet on sports and wager at online casinos. Within a wider gaming industry featuring various niches and sectors, few countries are able to match the talent and technological advances, quite like those appearing Down Under.
Influencing Online Pokies & Slots
Just in case you weren’t already aware, pokies and slots are pretty much the same thing. Both names refer to electronic gambling machines, although “pokies” is a typical Aussie derivative of poker machines, following their arrival in the country from America during the late 19th century. However, they are still known as “slots” in most of the world, although “fruit machines” is another common term used in the United Kingdom.
Australian software companies have had a significant impact on the development of online pokies, creating engaging and innovative games that have cultivated a global following. Indeed, pokies now come in a wide variety of styles and themes, making them one of the most popular games at modern online casinos, which often feature hundreds if not thousands of options to choose from.
One of the major players in the Australian iGaming market is Aristocrat, originally founded back in 1953, when the company produced its first gambling machine in Sydney. Today, they are the biggest manufacturer of gaming machines and casino software in Australia, and one of the largest companies of their kind in the world, exporting products to more than 200 countries.
People often find casinos accepting AU currency with GambleOnlineAustralia.com reviews, where there’s an entire section dedicated to iGaming software companies, including Aristocrat and their latest developments. These include ties with popular entertainment brands like Game of Thrones, inspiring a whole series of exciting pokies.
Aristocrat has forged strong international ties beyond Australian shores, opening offices and game development studios in South Africa and across the United States. In September 2022, Aristocrat announced a strategic agreement with the New England Patriots, featuring a multi-year partnership detailed in prnewswire.com reports. This followed hot on the heels of securing the rights to launch a new series of pokies, themed around the NFL and its teams.
Aussies Quickly Embraced Online Gambling
Were it not for the typically direct and competitive nature of Australians, the country wouldn’t be the leading international technology innovator it has become today. This is particularly notable within the iGaming industry, having quickly adopted the concept of online gambling during the late 1990s.
By getting involved in the digital revolution at an early stage, quickly following the pace being set as the internet rose to global prominence, Australian companies gained a head start as the iGaming industry began to lay down roots. This gave the sector Down Under valuable experience and expertise, propelling Aussie innovations and technological advances to the forefront of a truly global arena.
According to trackier.com iGaming business forecasts, the iGaming industry will be worth more than US$88.65 billion by the end of 2023, which is roughly AU$140,35 billion when converted to the Australian currency. Likewise, key ingredients to this growth are rapid technological advancement, alongside the widespread adoption of mobile communications and online applications.
Blockchain and cryptocurrency form part of another influential sector, and one in which Australia continues to excel. Much more than just financial technology, blockchain has pushed further innovations in iGaming, as the industry seeks to incorporate state-of-the-art safety and encryption measures, aimed at protecting consumers and enhancing the overall user experience.
Australians themselves are also more than just avid gamblers, regularly spending billions of AU dollars on sports betting and online casino gaming, so the proof in the pudding is very much in the eating, so to speak. This drives the continually turning wheel of success for the Aussie iGaming industry, which looks set to continue producing technological marvels for decades to come, buoyed by an enduring passion gambling that remains part of the national identity.