10 Online Tools to Make Cool Marketing Content

The internet and social media have infiltrated our lives, giving us a huge opportunity for communication. Businesses and individuals can easily create marketing content, followers, a brand, and an identity online with a few intuitive content marketing tools. Previously, you would have needed thousands or even millions of dollars to make a video and get your name out there. Now, you can visit promo.com and download some video templates to customize within minutes.

Make a Video with Some Awesome Content Tools

Clearly, a free video maker is a critical tool for uploading creative content. Nevertheless, there are other tools to help you with your video content as listed below.

1- Semrush – end to end content marketing

This tool is a useful platform where you can plan your content creation as well as its distribution. When you make a video, it isn’t just about putting some fun images and music tracks together. You also need to plan, optimize and measure the success of your content. Semrush allows you to do that effectively and easily.

2- Outbrain – advertising platform

It’s important to also know how you’re actually going to share videos so that they stand out on people’s browsers. That’s where the outbrain app comes in. This tool essentially allows you to push out your content and reach more customers.

3- Bannerflow – create ads

When you make videos, content comes in many forms including a story format or simply a how-to guide. You can also create ad video clips, in which case you’ll find Bannerflow useful. It’s easy to use and enables you to scale your ads with just a few clicks to suit the various social media requirements.

Although, you’ll also find your video maker useful because of the many video templates on offer. These give you a framework for you to create high-quality videos with minimum effort and hassle. Of course, you’ll customize them with the video editing tool to suit your business and raise your own brand awareness.

4- Curata – content curation

It’s much easier to come up with marketing content with Curata because you’ll be able to discover new sources of information and develop various ideas you might not have thought of before. This isn’t about plagiarizing but it’s about understanding what people want to see. The trick is to then organize all the information in a unique format that honors what your particular audience wants to see.

Remember that they want to see video clips that grab their attention. You can do that through a story or with awesome images and even animated text. Whatever works for your audience and their preferences should be your focus when you make a video ad.

5- Google Adwords – keyword finder

This tool has many uses including the Google ad section. It’s worth noting the keyword finder though that helps you find out what’s going to rank your online video at the top of search results. The basic tool is free and you simply type in your subject matter. You’ll then get a list of options for you to use when you make a video ad and post it on Facebook or any other social media platform.

6- Buzzsumo – content discovery

It’s always useful to know what our competitors are doing. Again, it’s not to copy them but, on the contrary, to make sure that you’re being unique to your niche. You want to make a video that stands out such that people remember you and your business. One way to do that is to use Buzzsumo to compare and contrast with your competitors.

7- Promo Editor – video creator

A key aspect of content creation is images and high quality videos. Of course, written text is still critical but now it’s how you blend text with an online video that really enhances your message. Also, don’t forget that Google now prioritizes content with videos in its search results.

8- WordPress – website creation

Focusing on Facebook and the rest of social media is a priority to build brand awareness. Nevertheless, it’s worth also creating a website, no matter how simple. It’s a good way to continue building credibility.

Moreover, WordPress has made this process much easier than it ever was in the past. You don’t need any great technical knowledge or even to be that creative because you can just choose the website template that works for you.

9- Ion – repurpose content

Naturally, you don’t want to revamp old content that feels stale. You can still revamp content into different formats or with new information. Ion helps you do this including making your content more interactive with, for example, emails, graphics, quizzes, and much more.

10— Pixabay – royalty-free pictures

Images can be just as powerful as an online video. You also want to make sure you have an eye-catching thumbnail when you make marketing content. After all, this is the first impression that will allow people to decide if they click and watch or move on. Pixabay has some fun, creative, and unusual images for you to choose from.

Key Takeaways to Make Marketing Content with Online Tools

As you can see from the above list, there are many apps and platforms to support you when you create marketing materials. You now need to work out what is your goal first and if you just need help with making videos or managing the whole marketing creation process. This will allow you to focus and choose the tool that works for you. Then, your first video will be out in no time and your audience is sure to love it.