According to the SEMrush ranking factors study 2.0, the most important factor in ranking higher on Google is direct website visits. The first five organic results get 67.60% of all clicks, while the sixth to tenth results only get 3.73%.
That’s why it’s important to focus on SEO and make sure your website is as high up as possible in the search engine results pages (SERPs).
But the biggest challenge is how to rank higher on Google? Here are five effective tips:
Effective Tips to Rank Higher on Google
- Publish High-Quality Content
Google’s algorithm is constantly changing, and one of the main factors that determine how a website ranks is the quality of its content. That means you need to publish original, well-researched, and informative articles that are useful to your audience.
The goal is to provide value and help your readers solve a problem. They should see you as an authority in your field and trust you.
To achieve this, you need to invest in content marketing. This includes creating blog posts, infographics, videos, and other types of content that will help you reach your target audience.
- Optimize Your Website for Mobile Devices
More than 60% of organic Google searches today are conducted on mobile devices. That means people are using their smartphones and tablets to find what they need when browsing the internet. If your website isn’t optimized in this sense, you won’t rank well with Google search engine optimization (SEO).
That is why all websites must have a responsive design that adapts to any screen size or operating system. In other words, visitors should be able to access content from every page without having problems viewing images or text formatting.
- Use Keywords in Title, URL, and Headlines
One of the most important ranking factors is keywords. The more relevant your content is to a topic or keyword phrase, the higher your Google rankings for organic search results.
When writing blog posts or creating website pages, be sure to include your target keywords a few times throughout the article title, URL, and headlines. But don’t go overboard—you want high-quality content first and foremost.
A good rule of thumb is to use one main keyword per 100 words of text on an average webpage (that means 5–6% density). You can also add variations with related phrases.
- Optimize Your Images
Google also looks at the images on your website when ranking it. That’s why you need to make sure all of your images are properly optimized for the web.
Include keywords in the file name and fill out the alt text field with a brief, keyword-rich image description. You can also add captions to explain what’s going on in the photo.
Please make sure the size of your images is reasonable (under 200kb) and that they have a good resolution (at least 720px wide).
You can use a tool like Compressor.io to optimize them for faster loading times.
- Get More Local Citations
One of the best ways to rank higher on Google is to get more local citations. These are mentions of your business name, address, and phone number on other websites.
The more local citations you have, the higher your website will appear in local search results.
Click here to learn more about local citations.
How to Rank Higher on Google, Explained
These are five effective tips on how to rank higher on Google. By following these steps, you can improve your website’s visibility and reach more people online.
We hope you enjoyed this blog post. For more tips on website rankings, check out our other blog posts.
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