Table of Contents Hide
- What is Google Adsense?
- How Does Google AdSense Work?
- Types of AdSense Ads
- How to Apply for a Google Adsense Account?
- Google Adsense Dashboard – A Quick Guide
- CPC, RPM, and CTR explained
- How to create your first ad unit
- AdSense optimization tips and tricks
- What is Header Bidding and How Does It Work?
- Setupad – Best AdSense Alternative
There are a few different ways to make money from your website, but one of the most popular is through Google AdSense. Google AdSense is an advertising platform that allows website owners to place targeted ads on their sites and earn money whenever someone clicks on them.
But what’s the procedure for making money from Google AdSense?
In this guide, you’ll learn how Google AdSense works and how to start monetizing your inventory with this platform.
So, let’s get started.
What is Google Adsense?
Google AdSense is a program that allows website owners to place ads on their sites and earn money every time someone clicks on one of the ads. These ads come from Google Ads, an advertiser’s platform, where they create ads and set targeting parameters. Ads come in various formats, including text, image, and video.
AdSense is a very popular way to monetize a website because it doesn’t have any traffic requirements and is easy to use without prior knowledge of monetization. All you need to do is sign up for an account and add a few lines of code to your site.
So if you’re looking for a way to start monetizing your website and want an easy plug-and-play platform, Google AdSense is a good place to start.
How Does Google AdSense Work?
The first thing you need to do is sign up for a Google AdSense account. Once you’ve done that, you’ll be given a code to add to your website. This code will display the ads on your site.
When someone clicks on one of the ads, you’ll earn money. The amount of money you make will depend on several factors, like your CTR (click-through rate) and website traffic.
You can see how much money you earn by logging into your AdSense account and checking your “earnings” page.
Types of AdSense Ads
There are 5 different types of AdSense ads:
- Display Ads
Display ads are essentially standard banner ads that can come in the form of text, image, or video. AdSense ads are responsive by default, which means they’ll fit any device they’re displayed on. They’re also compatible with AMP pages.
Display ads are the most popular ad format and work well in all environments.
- In-feed Ads
In-feed ads work similarly to native ads in that they match the look and feel of your website. They’re highly customizable and perform especially well inside articles and listings websites.
- In-article Ads
In-article ads are similar in-feed ads but they appear between paragraphs of texts inside articles. Their main advantage is that they are designed not to disrupt users’ natural reading flow and therefore are great for user experience.
- Multiplex Ads
Multiplex ads, previously known as matched content, work as grid-based ads inside a content recommendation widget. Essentially, it’s another type of native ads designed to capture as much user attention as possible in a non-intrusive way. The ads contain text and an image.
These ads can be placed at the end of the article or in sidebars.
- Custom Search Ads
Websites with a lot of content can benefit from a custom search engine powered by Google and display ads within search results. Similarly to all other ad types, when someone clicks on your ad, you get paid.
You can also customize the search engine to best fit your design needs.
How to Apply for a Google Adsense Account?
Now that you know what AdSense is and how it works, you’re probably wondering how to get started. The first thing you need to do is apply for a Google AdSense account.
But note, Google has strict requirements for AdSense. You’ll have to comply with Google Publisher policies, AdSense Program policies, and Google Search Essentials (formerly Webmaster guidelines) to be eligible for the program so read them carefully before applying.
Follow these 5 steps below to get started with Google AdSense:
- First, you must visit the Google AdSense Official Website by following this link.
- Here you will need to sign up with your existing Gmail account.
- Once you have signed up, you will see a pop-up message saying that your Google account isn’t associated with any Google AdSense account.
- Fill in the required information about your website.
- To finish up, fill in your payment details and connect your website to AdSense.
Now sit tight and wait for your website to get approved. Approval can take anything between 24 hours and up to 2 weeks. If it takes longer, you may wish to contact Google AdSense support and find out why.
But don’t worry; Google AdSense’s application approval rate is quite high, so if you carefully follow the instructions, your application will be approved.
Google Adsense Dashboard – A Quick Guide
Once your application is approved, you will be assigned a Google AdSense account and a dashboard.
So, understanding that dashboard is important. So, here is a quick guide about the Google Adsense dashboard.
The layout and features
The overall layout and features of the Adsense dashboard are subject to change at any time, but the general idea is always the same.
At the top of the dashboard, you’ll see a menu with tabs like “Home,” “Ads,” “Sites,” and more.
On the homepage, you’ll see a summary of your account’s performance, including your monthly earnings, page RPM, average CPC, and CTR.
You can also see a chart that shows your earnings over time.
This menu gives you quick access to all of the most important features of your Adsense account.
CPC, RPM, and CTR explained
You will be confused by those terms when you see different terms and data on your Google AdSense Dashboard. So, here is a detailed explanation of those terms.
CPC: Cost-per-click. This is the amount you earn each time someone clicks on one of your ads.
RPM: Revenue per thousand impressions. This is the amount you earn every thousand times your ad is shown.
CTR: Click-through rate. This is the percentage of people who see your ad and click on it.
Understanding your reports
Adsense provides a variety of reports that give you detailed information about your account’s performance.
The “Overview” report gives you a general overview of your account’s CPC, CTR, and RPM for the month.
The “Performance Reports” section contains a variety of reports that give you more detailed information about your account’s performance, including your ads, your ad units, and your earnings.
The “Ad Units” section lets you see which ad units are performing well and which ones need to be improved.
The “Payment History” section shows you a history of all the payments you’ve received from AdSense.
The “Account Information” section contains your contact information and payment information.
How to create your first ad unit
Now that you understand the basics of your Adsense account, it’s time to create your first ad unit.
Creating an ad unit is easy and only takes a few minutes.
- First, log in to your AdSense account and navigate to the “Ads” tab.
- Next, click on the “New Ad Unit” button and choose from the ad units.
- A window will pop up asking you to choose your ad unit’s name and size.
- You can also choose whether you want your ad to be displayed as text, display, or both.
- Once you’ve selected all of the options for your ad unit, click on the “Create” button.
- Your new ad unit will now be displayed in your “Ad Units” section.
AdSense optimization tips and tricks
Now that you’ve created your first ad unit, it’s time to optimize it for the best results.
Here are 4 tips and tricks to help you get the most out of your AdSense account.
- Choose the right ad type. There are various ad types available through AdSense, so choosing the one that will work best for your website is important.
- Place your ads wisely. You’ll want to think about where to place your ads so that they’re likely to be clicked on by your visitors. That means placing them above the fold (the part of the page that’s visible without scrolling), near relevant content, and in areas with high traffic.
- Experiment with different ad sizes. AdSense offers a variety of ad sizes, so it’s worth experimenting to see which ones perform the best on your website’s layout.
- Monitor your results. Be sure to keep an eye on your AdSense account so that you can see how well your ads are performing. Make changes as needed so that you can maximize your earnings potential.
By following these tips, you can optimize your AdSense account and generate more revenue for your website!
Why might Google Adsense not be the solution for you?
Google Adsense may not be the right solution for everyone. Here are a few reasons why you might want to consider other options:
- You need more control over your ads. With AdSense, you don’t have much control over where your ads will be placed or what they will look like. You may want to consider other monetization platforms where you will have more control over your ad campaigns.
- You’re not getting enough clicks. If your CTR is low, AdSense will not generate good results, as it pays for clicks on your ads as opposed to impressions (every time your ad is seen by a user).
- You’re not making enough money. AdSense is a good starting point for most new publishers, but it’s definitely not the limit. Once you grow your traffic to at least 100K/monthly visits, it’s time to explore more advanced monetization solutions, like header bidding.
- You need more features. You may want to consider other options if you need features that AdSense doesn’t offer, for example, more advanced ad formats and ad refresh.
What is Header Bidding and How Does It Work?
If you’re looking for an alternative to Google AdSense, you may want to consider header bidding. Header bidding is a technology that allows publishers to offer their inventory to multiple ad networks at once, in real-time. This allows you to maximize your revenue by getting the best possible price for your inventory.
In header bidding, demand partners (ad networks and ad exchanges) compete against each other in real-time to win the right to place their ads on your website. This allows you to get the best possible price for your ad place and maximize your revenue.
Setupad – Best AdSense Alternative
The main downside of Google AdSense is the fact that it only has one demand partner–Google. However, a more advanced monetization solution like header bidding involves more demand partners competing for your ad inventory, like Google AdX, Pubmatic, and Xandr.
Due to that, Setupad’s solution usually outperforms Google AdSense by at least 30% when measured side by side, however, most publishers see an even greater increase. In addition, the platform offers free consultations and optimizations for ad placements, advanced and best-performing ad formats, and a dedicated Account Executive for every website. This level of support eliminates the need for the publisher to have any experience with ads.
With header bidding, publishers also get paid based on the cost-per-impression (CPM) model, which is a more fair and predictable payment model compared to the cost-per-click (CPC) in Google AdSense.
Now that you’ve learned everything about Google AdSense, it’s time to get started. But note, whether you intend to use Google AdSense or any other platform, first focus your effort on creating high-quality content and user experience. This will help you achieve higher rankings and grow traffic, which has a direct impact on your ad revenue.