The internet is a vast, interconnected place. It would be easy to get lost in the crowd, and while you might not want your blog seen by everyone right now, there’s no harm in trying for more visibility on Google with some simple changes that will make all of those little differences over time.
To make money from your blog, you’ll need to establish yourself as an authority in the niche. It’s not enough just writing content—you also have people who will notice and actively engage with what you’re putting out there.
The way to get higher on Google is by improving your blog’s search engine rankings. You can also make sure that you’ll show up in searches if people perform an internet-wide web binge-search with some simple SEO strategies for blogs.
Here are the advanced SEO techniques that can improve your blog’s traffic:
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Optimize your titles and descriptions
One of the most important on-page SEO factors is your title tags and meta descriptions. These elements appear in the search engine results pages (SERPs), so it’s important that they accurately reflect what your post is about and entice clicks.
Your title should be 50-60 characters long and include your primary keyword. Your meta description should be 155-160 characters long and also include your target keyword. But don’t stuff either of these with keywords—this will just result in lower rankings.
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Use keyword-rich phrases
In order to rank for certain key phrases, you’ll need to use those same phrases throughout your blog post—in the title, in the body, and in the tags and metadata. But beware of keyword stuffing, which is when you often use a keyword that sounds unnatural. Not only will this irritate your readers, but Google will also penalize your blog in the form of lower rankings.
A good rule of thumb is to use your target keyword 2-5% of the time. So if your post is 500 words long, you should use your target keyword 10-25 times.
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Optimize your images
Make sure to include keywords in your image file names and alt text (the text that appears when an image doesn’t load). This will help Google understand what your images are about, and as a result, they’ll be more likely to show up in image search results.
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Link to other blogs and websites
Linking to other relevant blogs and websites—especially those with a high PageRank—will not only help improve your blog’s SEO, but also build relationships with other bloggers in your niche. These relationships can come in handy down the road, so it’s important to nurture them from the start.
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Use social media
Social media is a powerful tool that can help increase traffic to your blog. By sharing your blog posts on social media sites like Facebook, Twitter, and Google+, you’ll be able to reach a wider audience and get more people to come to your site.
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Guest post on other blogs
Guest posting is when you write a blog post for another blog in your niche. This is a great way to get exposure for your own blog while also building relationships with other bloggers.
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Use Google Analytics
Google Analytics is a free tool that allows you to track the traffic to your blog. This is a valuable resource that can help you see what’s working and what’s not so you can adjust your strategies accordingly.
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Hire an SEO expert
If you’re serious about improving your blog’s SEO, you may want to consider hiring an expert. An SEO expert can help you with keyword research, link building, and on-page optimization. If you’re looking to give your page some extra boost, contact SEO Sunshine Coast today.
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Update your website to the latest trend
Your website should be updated with the latest trends, news, and information in your industry. This will help improve your blog’s SEO and keep your readers coming back for more.
If you need a website revamp, contact Sunshine Coast Web design to get started!
We hope that you found this post helpful and informative. If you put the techniques we’ve outlined into practice, you should see an increase in blog traffic in no time.
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