How POS Display Stands Attract Customers to Your Store

Launching a business requires mastering a good marketing strategy. You are bound to have a good action plan in place to attract customers and retain them.

Nothing should be neglected, starting with the quality of the products sold, the layout of the store, and the quality of the service. The use of POS materials is thus a good way to make your store more attractive to visitors.

The importance of POS

Point-of-sale advertising means all advertising and communication media present at a point of sale. They come in several models suitable for any type of store, the main objective of which is to promote a service or an offer and to trigger an act of impulse purchase.

POS Display Stands can be installed outside the store, just opposite for example. In this way, passers-by will be attracted and enter the store to shop. More or less, it fulfils all the basic principles of visual merchandising. If they are placed indoors, they will serve as an additional tool to highlight the products vis-à-vis the customers. These types of support fall into several categories:

• Display units: on the floor, on the wall, on a desk
• window stickers
• The kakemonos: meaning hanging thing, a flexible panel composed of a vertical banner
• The screens
• Signage supports totems, flags, etc.

Thus, the effective use of POS materials can boost your sales and increase your turnover. Therefore, advertising at the point of sale must always be prioritized to ensure the success of your store but also its sustainability.

Why use a floor display?

As the name suggests, floor displays are installed on the floor. Made on a human scale (minimum height: 1.20 m), they are easy to access for customers. They are perfect for the presentation of cosmetic products, newspapers, magazines, DIY materials, or even ready-to-wear products (shoes, glasses, clothes, etc.). Floor displays can take any size.

Generally accompanied by an ILV support (information on the place of sale) such as kakemonos or luminous fronts, the products presented on this support are better valued and a wide range (bin, shelf, standing document holder, etc.) promotes the visibility of your articles. Its ease of installation and its modular size allows it to be combined with other POS materials to reinforce marketing actions. Moreover, a floor display can bring light to a cold area of ​​your shop.

A good customer guide and a great marketing strategy

Thanks to the possibility of customizing this display and the variety of materials in which it is available, this POS is an excellent marketing strategy that allows you to directly reach customers and visitors. It allows you to trigger spontaneous purchases, shelf stops, etc.

The display also makes it easy for customers to navigate through the shelves of your store. It is then a good guide and improves the customer’s shopping experience.

Good merchandising technique

Still confused about how to improve your company branding? The display type POS offers excellent visibility to your business, as it is an excellent means of merchandising or merchandising. Indeed, once the support is well chosen and adapted to your needs with an original presentation of the product, you will succeed in your product without the presence or intervention of a salesperson.

Optimize sales with floor displays

The floor display is the perfect support for a product presentation strategy. Its structural variations offer your products better visibility and allow the staging of the offer.

It is used for the layout of the shop but also the storage of items. Its manufacturing materials are varied, namely: metal, cardboard, wood, and plexiglass.

Improved visual communication strategy

Indeed, the display is a POS that offers an excellent communication strategy. It draws the attention of the visitor or customers to the product, service or brand presented. Thus, with a display with an elegant design, a perfect hook, and a good installation, you are sure to capture the attention of customers and prospects.

What are the different types of displays?

Several categories of displays are jostling on the market to present the various products with aesthetics and functionality. We can enumerate:

• Floor displays;
• Wall displays;
• Counter or checkout displays;
• Locker displays.

These different types of displays are available in various materials such as Plexiglas, cardboard, wood, and metal.

The most popular models

To accelerate the discovery of a brand/product and allow them to be handled, opt for the free-standing display. Its independent installation is effective in attracting customers and driving impulse buying.

It can also be used to enhance the attractiveness of promotional offers on the shelf to cause a “shelf stop” effect. Otherwise, attract your prospects with a display placed directly on the floor. Very elegant, it highlights the brand and the qualities of your products.

The hottest floor display lately is the podium. Ideal for displaying luxury products such as cosmetics or fashion items, it is the key support for the animation of your point of sale.

What is the use of the professional display?

The advantages of the professional display stand are numerous. It is essential both for marketing and for communication within the company. Indeed, the professional display is real promotional support for the products it highlights. It is especially useful for professional events (fairs, exhibitions, shows, etc.). Because of this, the display is suitable for presentations both inside and outside the company. The displays are very useful for stores selling jewelry, necklaces, earrings, bangles, etc. For these stores, the display can also be used for the delivery of various jewelry items purchased by customers.

It can, for example, be used to present an advertising visual in the street. Thanks to its visibility, it will allow you to attract passers-by to your shop or point of sale. It grabs their attention and turns prospects into potential customers.

Also, a company that wants to be successful must communicate effectively about the products and services it offers. And for better communication, the display can be very effective. On the one hand, it can be used to layout printed brochures and catalogs. On the other hand, it can be used to communicate the offers and services offered by the company.

In addition, the professional display also plays a very decorative role. The display can be used to decorate the shelf of a store. It is an excellent layout solution for optimizing space and bringing a touch of originality to the store. However, to be as useful as we think, it must be adapted to its use. Apart from these different roles, the display can also be used for storage in business or at home.

How to make your choice

As with any other device, choosing your display is not so simple. A good choice requires taking into account certain criteria. The most important are:

• The use to be made of it: it is this that will allow you to choose between the wall, table, or floor display;
• The material: the display can be made of various materials. But it is better to opt for a transparent material like PVC;
• The size: it varies according to the product to be presented and the space on which it will be placed.

POS Display Stands – All in all

The display is not just simple support. The benefits of a POS display stand are numerous. It is important for any professional who wishes to make himself known and promote his products. Do not hesitate to get some for the smooth running of your activities.

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