Want to boost your brand presence and reach a wider audience?
Promotional videos can help!
Promotional videos give you access to the 73% of consumers who are more likely to purchase from a brand only after watching a video or two of theirs.
Promotional videos also leave roughly 71% of those consumers thinking more positively about the brand, even when they don’t make a purchase.
In other words, growing your brand presence with promotional video works, that is, when you use the right approach.
So keep reading to find out everything you need to know about growing your brand presence with a promotional video.
Understand Your Audience Profile
The one element crucial to any marketing campaign is the audience profile, also referred to as your target audience.
Before you even start creating promotional videos for your brand, you must identify your ideal consumer.
- Who are they?
- Where do they live?
- What problems do these people often run into?
- Where do they hang out online?
- What other similar products do they buy?
Answering these questions will help to guide the type and style of promotional video you create.
In turn, you are making your videos more relatable to the people who are most likely to buy from you.
Think Outside the Box
With so many consumers watching videos these days, you need to consider your competition, what they’re doing, and how they attract, convert, and maintain their customers.
What kinds of videos do other brands in your niche market create?
Collect as much information as possible about your competitors, and then think about what you can do that’s creative, enticing, and different from the rest.
Think outside the box!
Keeping Things Consistent
However, one other thing you must remember is to keep your promotional videos consistent (in terms of branding). Consistency helps consumers easily identify your business and can work wonders for helping you grow your brand presence.
In other words, your logos, colours, look, and feel must stay true to your business across all of the promotional videos you create. Create a free logo for your business today with a tool like this: https://www.logocreator.io.
Consider Promotional Video Types
Different types of promotional video types aim to accomplish other goals.
When creating your content, you need to consider the video format or promotional video type to connect you with your target audience best.
Here are a few examples of the promotional video types you can use to grow your brand presence.
Choose the right promotional video type and watch your brand presence grow!
Promotional Video Sharing Spaces
Before you create your video, it’s also crucial to know where to share your content.
For example, this survey demonstrates that 85% of marketers get a fantastic return on investment when promotional videos get posted on Facebook. What this means is you significantly increase your brand presence if you post on Facebook.
However, growing your brand presence might work better on other social media platforms like LinkedIn or Instagram.
You could indeed post on every promotional video sharing space or social platform.
For some businesses, this benefits their ability to grow their brand presence.
But it might not work for you depending on what types of products or services you offer. So make sure to test the waters first and then put most of your effort into the platforms where your videos perform the best.
Promotional Video And Brand Presence Growth
Understanding your audience profile, thinking outside the box, and considering the right promotional video type for your business will impact where you share that video, as well as how your audience receives it.
Create attainable goals using these elements, and you’ll grow your brand presence with a promotional video.
And always remember that the more time and effort you put into planning, filming, and marketing your promo videos, your videos will promote your brand more effectively!
- Nora Stewart is a freelance writer and graphic designer. With a background in web design, she is an expert. She is currently working towards her doctorate and bakes for friends and family in her downtime.