When certain people complain that selling online is hard, I don’t know what to reply them.
As you read through, you’ll know why.
Offline, people may know you and can buy from you probably because they know where your shop/office is located but online, nobody sees or knows you.
And the only way people can see you and know you is through your content.
In other words, your content is a representation of you and this is why you can’t afford to write whatever tickles your fancy.
Your content makes you known and helps you to build trust thus, connecting you to your target audience.
So, your responsibility now is to make your audience to know you, like you, and trust you. In other words, it’s necessary you build your Know, Like, and Trust (KLT) factor.
This is really important if you must make sales organically without running ads or leveraging social media influencers.
Create valuable content consistently for you to be known and trusted.
Offline, if you are not available in your shop for a whole week or month, your customers will always look for an alternative (i.e another place to buy) and by the time you resume sales again, there’s a high possibility that you must have lost a lot of customers.
So also it is online.
You have to be consistent in putting out content such that whenever people think of your kind of product or service, you’re the first person that should pop up in their minds.
This is one of the many ways I connect with prospective clients and job offers from social media platforms.
If you’re not consistently available, how can you be known? If you’re not known, how can people trust you? It’s hard to trust someone you don’t know (and your content is what does the magic for you).
Ensure that your contents are educative and problem-solving. Above all, be consistent and committed in engaging your audience because consistency is key.
What do you do?
What’s your area of expertise as a career professional or as a skilled expert?
Start creating content around what it is that you do and launch out your products/services to the online world.
Within these few days of the writing challenge, I have been able to discover great talents amongst us more especially Career professionals e.g lawyers, doctors and what have you by way of the content they put out here.
In other words, you sell yourself through your content.
Now that you know this, are you ready to position yourself for online visibility and income by creating content around what you do?
Drop your comments, observations, and additions if you have any too.
- Emem Umejuru is a 21st-century educator and an online business Consultant for Startups. She is also a one-time best-selling Amazon Author of the book, SUPER FOR STARTERS: an easy to follow guide to go from no idea to starting and building your online business.
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