In order for any creative freelancer to thrive within their field, they must first become proficient and confident at marketing themselves, both in the real world and online. Knowing how to use digital marketing strategies to boost your visibility as a freelancer is one of the most essential skills, especially if you work in an industry with a lot of strong competition. Here are six fundamentals of digital marketing that will help any creative freelancer take their career to the next level.

Come Up with Your Pitch

Every freelancer needs to perfect their ‘elevator pitch’. The theory suggests that if you are unable to summarize what you bring to the table in the time it takes to share a journey with someone in an elevator, you haven’t tightened up your concept enough. As a creative freelancer, you need to draw attention to what makes you stand out from similar freelancers. Come up with adjectives that accurately and positively describe you and your work then include these in your pitch. With this basis, you can work along various digital marketing pathways.

Build a Social Media Following

It’s no shock to anyone that social media is incredibly important for spreading your message and connecting with clients. Creative freelancers should aim to keep their audience updated with their works and supply content that generates and sustains interest. Choose social media platforms that make sense with your particular niche and industry. Consider your target demographic and which platforms they use most. This will give you greater access to your audience.

Put Together a Strong Brand

How your clients and audience perceive you and your work is your brand. Take control of how your brand comes across to others wherever possible by tailoring it to suit your purposes. This means creating a visual identity, outlining your values as a business, and finding your tone of voice.

Design an Accessible Website

Your website is the heart of your online presence as a creative freelancer. It is the hub of all information related to your business and must be easy for every visitor to use. This means reading reviews of top accessibility widgets to ensure that your site is maximally accessible to people with disabilities. Don’t exclude a percentage of the population by building an inaccessible website.

Produce High-Quality, Relevant Content

Whatever content you produce for your website and social media must be highly relevant to your audience and consistent with your brand. Keep it fresh and innovative without repeating yourself or falling into lazy habits.

Stay Ahead of Trends

With enough data from your online profiles and website as well as industry news sources, you can learn to forecast approximate trends. Use this to protect yourself since being a freelancer can be financially risky, particularly at first.

Digital marketing techniques are vital for any creative freelancer hoping to strengthen their business and build a lasting career doing what they love. Although freelance work can be testing at times, those who are able to push through the challenges are more than compensated for their efforts. Hopefully these six tips have clarified some digital marketing basics to set you on the right path.